Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

133- The importance of listening to your customer + audience

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That’s how I’ve built my company to multi-millions in revenue with a client roster that serves some of the biggest names in the industry.

And it’s why we recommend custom strategy for every business. (Cookie cutter marketing doesn’t know what your customers need – but YOU CAN.)

Tune into this episode for more about what propelled my business growth + how you can create a business that genuinely connects with your audience.

In this episode I’ll explain why, plus – the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I’ve been transparent with my team through it all.

Read More

132- Seasons in business

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you’re NOT hitting $$ goals maybe). The “rough” seasons are way less fun, and if you’re not prepared they can take you down. But actually, I consider them a gift.

In this episode I’ll explain why, plus – the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I’ve been transparent with my team through it all.

Read More

131- The difference between cold, warm, and hot traffic

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

130- The Danger Of Listening To People Who Teach Marketing One Way

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There’s a real danger to following the advice of even the most successful business owners – especially if their business is different from yours (or they’re at a completely different level). In this episode I’m taking you through a real life conversation about how to determine whether to take the advice… or not.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

129- Marketing Simplified: The Rule of One

Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

128- The danger of having too many affiliates

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

Read More

133- The importance of listening to your customer + audience

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That’s how I’ve built my company to multi-millions in revenue with a client roster that serves some of the biggest names in the industry.

And it’s why we recommend custom strategy for every business. (Cookie cutter marketing doesn’t know what your customers need – but YOU CAN.)

Tune into this episode for more about what propelled my business growth + how you can create a business that genuinely connects with your audience.

In this episode I’ll explain why, plus – the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I’ve been transparent with my team through it all.

Read More

132- Seasons in business

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you’re NOT hitting $$ goals maybe). The “rough” seasons are way less fun, and if you’re not prepared they can take you down. But actually, I consider them a gift.

In this episode I’ll explain why, plus – the moment I realized I was building an unprofitable business, why I dipped into our business savings to make payroll this year, and how I’ve been transparent with my team through it all.

Read More

131- The difference between cold, warm, and hot traffic

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

130- The Danger Of Listening To People Who Teach Marketing One Way

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There’s a real danger to following the advice of even the most successful business owners – especially if their business is different from yours (or they’re at a completely different level). In this episode I’m taking you through a real life conversation about how to determine whether to take the advice… or not.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

129- Marketing Simplified: The Rule of One

Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

128- The danger of having too many affiliates

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

Read More

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