Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

157 – Why Being More Specific In Your Communication Matters

Miscommunication happens when you’re not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing.

In this episode I’ll explain how I’m offering more specific critical feedback + praise to my team, plus what this means for your marketing plan.

Read More

156 – Leaning On The Pixel Data + Algorithms

There’s a few new-ish trends happening with Facebook ads…

In this episode I’ll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative.

Read More

155 – How To Ensure Your ICA Connects With Your Offer

The best marketing strategies consider their audience above all else.

If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.)

In this episode I’ll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it.

Read More

154 – Embracing Business Cycles

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…

And in this episode, I’ll explain what this means + why it’s vital to embrace this fact (v fight against it), plus…

How embracing a season of “sustaining” can be incredibly powerful
What it really looks like to sustain your business growth
And why your business will always be “broken” (+why that’s a good thing!)

Read More

153 – Retargeting Mistakes You May Not Think About

Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)!
BUT…
Retargeting ads only work if you have leads to retarget!

So in this episode, I’ll go deeper into this question about WHEN to use retargeting ads + HOW, plus…

The average # of leads you should have coming into a funnel, before retargeting ads are really necessary
And what to prioritize first, if you’re a solopreneur

Read More

152 – The Problem With The Paid Challenges Fad

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…

Let’s call it, “The Paid Challenge (Fad).”
And I want to offer you some words of caution!

In this episode, I’ll debunk the myth that the paid challenge is the “next best thing,” plus go into details about…

How mega-influencers make the “paid challenge” look easy
Why offering FREE value content will likely make you more money
And why I will never, ever sign up for a 30-day challenge….

Read More

157 – Why Being More Specific In Your Communication Matters

Miscommunication happens when you’re not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing.

In this episode I’ll explain how I’m offering more specific critical feedback + praise to my team, plus what this means for your marketing plan.

Read More

156 – Leaning On The Pixel Data + Algorithms

There’s a few new-ish trends happening with Facebook ads…

In this episode I’ll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative.

Read More

155 – How To Ensure Your ICA Connects With Your Offer

The best marketing strategies consider their audience above all else.

If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.)

In this episode I’ll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it.

Read More

154 – Embracing Business Cycles

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…

And in this episode, I’ll explain what this means + why it’s vital to embrace this fact (v fight against it), plus…

How embracing a season of “sustaining” can be incredibly powerful
What it really looks like to sustain your business growth
And why your business will always be “broken” (+why that’s a good thing!)

Read More

153 – Retargeting Mistakes You May Not Think About

Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)!
BUT…
Retargeting ads only work if you have leads to retarget!

So in this episode, I’ll go deeper into this question about WHEN to use retargeting ads + HOW, plus…

The average # of leads you should have coming into a funnel, before retargeting ads are really necessary
And what to prioritize first, if you’re a solopreneur

Read More

152 – The Problem With The Paid Challenges Fad

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…

Let’s call it, “The Paid Challenge (Fad).”
And I want to offer you some words of caution!

In this episode, I’ll debunk the myth that the paid challenge is the “next best thing,” plus go into details about…

How mega-influencers make the “paid challenge” look easy
Why offering FREE value content will likely make you more money
And why I will never, ever sign up for a 30-day challenge….

Read More

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