Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

125- The big problem with an in-house ads team

Everyone has a funnel, because a “funnel” is just a customer’s journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it’s as simple as “go to my website + make a purchase,” that’s your funnel!) In this episode I’m explaining why this is VITAL to understand when you’re creating or optimizing your marketing plan.

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124- Everyone has a funnel

Everyone has a funnel, because a “funnel” is just a customer’s journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it’s as simple as “go to my website + make a purchase,” that’s your funnel!) In this episode I’m explaining why this is VITAL to understand when you’re creating or optimizing your marketing plan.

Read More

123- Why I Doubled My Team’s Paid Vacation Time

I used to expect my team to work basically all the time… like me. But, I learned the hard way – that’s actually to my company’s detriment. In this episode I’m detailing my “lessons learned” about time off, how we’re replacing ‘sick’ days with ‘wellness’ days, and why doubling my team’s paid vacation time costs less money!

Read More

122- The #1 Weakness Of Most Entrepreneurs + Marketers

Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best thing, but watch out. If you keep following every good idea + saying ‘yes’ to every single opportunity… the success you’re building now will fall apart. (Really, I’ve seen it happen too many times.) Because, scattering your focus stalls (or completely STOPS) your growth. Tune into this episode for a few examples you might relate with, plus how to avoid the scatter-brained trap!

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121- What Going On Vacation Will Teach You About Your Business

Taking a week-long vacation to write my book helped me realize the areas in my company where I’m acting as a bottleneck. And you never want to be a bottleneck in your company! In this episode I’m digesting my takeaways from my five days away from work + the major gap in my company this helped illuminate.

Read More

120- Why You Can’t Market Just Anything

There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time – but eventually, people will find out + your business will take a dive.

Read More

125- The big problem with an in-house ads team

Everyone has a funnel, because a “funnel” is just a customer’s journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it’s as simple as “go to my website + make a purchase,” that’s your funnel!) In this episode I’m explaining why this is VITAL to understand when you’re creating or optimizing your marketing plan.

Read More

124- Everyone has a funnel

Everyone has a funnel, because a “funnel” is just a customer’s journey to buying something. If you have a business and sell something online, you have a funnel. (Even if it’s as simple as “go to my website + make a purchase,” that’s your funnel!) In this episode I’m explaining why this is VITAL to understand when you’re creating or optimizing your marketing plan.

Read More

123- Why I Doubled My Team’s Paid Vacation Time

I used to expect my team to work basically all the time… like me. But, I learned the hard way – that’s actually to my company’s detriment. In this episode I’m detailing my “lessons learned” about time off, how we’re replacing ‘sick’ days with ‘wellness’ days, and why doubling my team’s paid vacation time costs less money!

Read More

122- The #1 Weakness Of Most Entrepreneurs + Marketers

Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best thing, but watch out. If you keep following every good idea + saying ‘yes’ to every single opportunity… the success you’re building now will fall apart. (Really, I’ve seen it happen too many times.) Because, scattering your focus stalls (or completely STOPS) your growth. Tune into this episode for a few examples you might relate with, plus how to avoid the scatter-brained trap!

Read More

121- What Going On Vacation Will Teach You About Your Business

Taking a week-long vacation to write my book helped me realize the areas in my company where I’m acting as a bottleneck. And you never want to be a bottleneck in your company! In this episode I’m digesting my takeaways from my five days away from work + the major gap in my company this helped illuminate.

Read More

120- Why You Can’t Market Just Anything

There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time – but eventually, people will find out + your business will take a dive.

Read More

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