Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

145- Let your numbers tell a story

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?

Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving skills next.

In this episode I’ll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I’ll explain 3+ common problems to troubleshoot.

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144- Your marketing is only as strong as your foundation

Any marketing strategy you execute is only as strong as your foundation.

Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart.

In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).

Read More

143- Never launch an ad before defining this

You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with!

This is vital to determining whether or not it works (+what to do differently next time).

In this episode I’ll walk you through a real-life example of how+why you need to define your success FIRST.

Read More

142- Do I have to niche?

If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness.

That’s why I want you to ask the question… “Am I turning down opportunities OR saying ‘no’ to distractions?”

In this episode I’ll answer your questions about “The Rule of One” in marketing.

Read More

141- The formula to successful marketing

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That’s it! No fancy “ninja” skills that only an ads strategist knows about.

If you use this 3-part formula, it’s not about “if” marketing will work for you, but “when.”

In this episode I’ll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergreen webinar!

Read More

140- The importance of urgency in your ads + marketing

“Why is Hirsh Marketing different?”

It all comes down to urgency… but not in the way you think. I’m talking about urgency with your decision-making + how quickly you take action!

In this episode I’ll highlight my definition for URGENCY + how it saves our clients money, plus… why “wait+see” with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now.

Read More

145- Let your numbers tell a story

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?

Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving skills next.

In this episode I’ll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I’ll explain 3+ common problems to troubleshoot.

Read More

144- Your marketing is only as strong as your foundation

Any marketing strategy you execute is only as strong as your foundation.

Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart.

In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).

Read More

143- Never launch an ad before defining this

You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with!

This is vital to determining whether or not it works (+what to do differently next time).

In this episode I’ll walk you through a real-life example of how+why you need to define your success FIRST.

Read More

142- Do I have to niche?

If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness.

That’s why I want you to ask the question… “Am I turning down opportunities OR saying ‘no’ to distractions?”

In this episode I’ll answer your questions about “The Rule of One” in marketing.

Read More

141- The formula to successful marketing

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That’s it! No fancy “ninja” skills that only an ads strategist knows about.

If you use this 3-part formula, it’s not about “if” marketing will work for you, but “when.”

In this episode I’ll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergreen webinar!

Read More

140- The importance of urgency in your ads + marketing

“Why is Hirsh Marketing different?”

It all comes down to urgency… but not in the way you think. I’m talking about urgency with your decision-making + how quickly you take action!

In this episode I’ll highlight my definition for URGENCY + how it saves our clients money, plus… why “wait+see” with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now.

Read More

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