Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

131- The difference between cold, warm, and hot traffic

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

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130- The Danger Of Listening To People Who Teach Marketing One Way

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There’s a real danger to following the advice of even the most successful business owners – especially if their business is different from yours (or they’re at a completely different level). In this episode I’m taking you through a real life conversation about how to determine whether to take the advice… or not.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

129- Marketing Simplified: The Rule of One

Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

128- The danger of having too many affiliates

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

Read More

127- Why I (pretty much) quit my personal social media

I’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media… ) – but it’s high-time for change. Tune in for the results of my month-long experiment, plus how my team’s strategizing real, genuine visibility online now…

Read More

126- Stop buying into the marketing noise

There’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re in good company. But, here’s what to do first: STOP listening to what’s working for everyone else! What’s ‘working’ in 2020 is custom-built marketing strategy! Tune in for the details.

Read More

131- The difference between cold, warm, and hot traffic

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

130- The Danger Of Listening To People Who Teach Marketing One Way

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There’s a real danger to following the advice of even the most successful business owners – especially if their business is different from yours (or they’re at a completely different level). In this episode I’m taking you through a real life conversation about how to determine whether to take the advice… or not.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

129- Marketing Simplified: The Rule of One

Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.

I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic source… for one year!

Tune into this episode for why that’s vital to your growth past your first million dollars (+why you’re NOT the exception to the rule!).

Read More

128- The danger of having too many affiliates

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.

Read More

127- Why I (pretty much) quit my personal social media

I’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media… ) – but it’s high-time for change. Tune in for the results of my month-long experiment, plus how my team’s strategizing real, genuine visibility online now…

Read More

126- Stop buying into the marketing noise

There’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re in good company. But, here’s what to do first: STOP listening to what’s working for everyone else! What’s ‘working’ in 2020 is custom-built marketing strategy! Tune in for the details.

Read More

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