Hirsh

MARKETING UNDERGROUND

PODCAST

Tune in to our short & actionable episodes that share exclusive behind the scenes marketing strategies, insider tips & tricks and more!

154 – Embracing Business Cycles

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…

And in this episode, I’ll explain what this means + why it’s vital to embrace this fact (v fight against it), plus…

How embracing a season of “sustaining” can be incredibly powerful
What it really looks like to sustain your business growth
And why your business will always be “broken” (+why that’s a good thing!)

Read More

153 – Retargeting Mistakes You May Not Think About

Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)!
BUT…
Retargeting ads only work if you have leads to retarget!

So in this episode, I’ll go deeper into this question about WHEN to use retargeting ads + HOW, plus…

The average # of leads you should have coming into a funnel, before retargeting ads are really necessary
And what to prioritize first, if you’re a solopreneur

Read More

152 – The Problem With The Paid Challenges Fad

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…

Let’s call it, “The Paid Challenge (Fad).”
And I want to offer you some words of caution!

In this episode, I’ll debunk the myth that the paid challenge is the “next best thing,” plus go into details about…

How mega-influencers make the “paid challenge” look easy
Why offering FREE value content will likely make you more money
And why I will never, ever sign up for a 30-day challenge….

Read More

151- Organic Or Paid Traffic?

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first?

My answer is not unusual – but it’s more complicated than “this or that.”

In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I’m walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both!

Read More

150- Strategies For Marketing Live Events

Thinking about planning a live event in 2020?

In this episode, I’m taking you step-by-step through my thought process, including what works + doesn’t work in the online “influencer” space right now.

PLUS, I’ll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it’s *worth* it… (even though you likely won’t MAKE BANK)

Read More

149- Nurturing In Your Marketing

My company uses intentional + strategic nurture campaigns to build trust with the people who don’t buy the first time. Because eventually they’ll be ready – and we’ll be top of mind. 

In this episode, I’ll explain how + why nurturing your audience is vital to optimizing your funnel + your sales. 

Read More

154 – Embracing Business Cycles

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…

And in this episode, I’ll explain what this means + why it’s vital to embrace this fact (v fight against it), plus…

How embracing a season of “sustaining” can be incredibly powerful
What it really looks like to sustain your business growth
And why your business will always be “broken” (+why that’s a good thing!)

Read More

153 – Retargeting Mistakes You May Not Think About

Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)!
BUT…
Retargeting ads only work if you have leads to retarget!

So in this episode, I’ll go deeper into this question about WHEN to use retargeting ads + HOW, plus…

The average # of leads you should have coming into a funnel, before retargeting ads are really necessary
And what to prioritize first, if you’re a solopreneur

Read More

152 – The Problem With The Paid Challenges Fad

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…

Let’s call it, “The Paid Challenge (Fad).”
And I want to offer you some words of caution!

In this episode, I’ll debunk the myth that the paid challenge is the “next best thing,” plus go into details about…

How mega-influencers make the “paid challenge” look easy
Why offering FREE value content will likely make you more money
And why I will never, ever sign up for a 30-day challenge….

Read More

151- Organic Or Paid Traffic?

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first?

My answer is not unusual – but it’s more complicated than “this or that.”

In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I’m walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both!

Read More

150- Strategies For Marketing Live Events

Thinking about planning a live event in 2020?

In this episode, I’m taking you step-by-step through my thought process, including what works + doesn’t work in the online “influencer” space right now.

PLUS, I’ll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it’s *worth* it… (even though you likely won’t MAKE BANK)

Read More

149- Nurturing In Your Marketing

My company uses intentional + strategic nurture campaigns to build trust with the people who don’t buy the first time. Because eventually they’ll be ready – and we’ll be top of mind. 

In this episode, I’ll explain how + why nurturing your audience is vital to optimizing your funnel + your sales. 

Read More

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