Hirsh

MARKETING UNDERGROUND

PODCAST

118- The Customer Is Not Always Right

You are the expert – not your client or customer. That’s why you have a job! That’s why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn’t spend money for your product/service/coaching. Which means, it’s your J.O.B. to own what you do + how you do it.

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117- Warming Up Your Audience For Launches

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don’t. So, in this episode I’m sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.

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116- Protecting Your Time + Energy As A CEO

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it’s not as ‘pretty’ as growing past your first $100K. In this episode, I’m talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.

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115- Facebook Apocalypse + Account Shut Downs

I’m diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you’re going to outsmart Facebook and Instagram… you’re not. Tune into this episode for all the do’s + don’ts for Facebook ad approval.

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113- Marketing Is Often About Pivoting + Adjusting

Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn’t have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.

Read More

118- The Customer Is Not Always Right

You are the expert – not your client or customer. That’s why you have a job! That’s why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn’t spend money for your product/service/coaching. Which means, it’s your J.O.B. to own what you do + how you do it.

Read More

117- Warming Up Your Audience For Launches

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don’t. So, in this episode I’m sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.

Read More

116- Protecting Your Time + Energy As A CEO

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it’s not as ‘pretty’ as growing past your first $100K. In this episode, I’m talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.

Read More

115- Facebook Apocalypse + Account Shut Downs

I’m diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you’re going to outsmart Facebook and Instagram… you’re not. Tune into this episode for all the do’s + don’ts for Facebook ad approval.

Read More

113- Marketing Is Often About Pivoting + Adjusting

Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn’t have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.

Read More

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