How To Build A Marketing Foundation That Is Set Up For

Profitable Ads

When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.

“What do you mean I can’t just get started? Planning is boring!”

I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.

That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.

This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.

278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right out the gate...

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277 – Don’t Overcomplicate & Overthink Your Marketing

277 – Don’t Overcomplicate & Overthink Your Marketing

SHOW NOTES Overcomplicated marketing filled with heavy technical components, shiny objects, and tons of bells and whistles does NOT = a converting strategy. I’ve seen far too many marketers overthink their strategy by trying to add in all these extra...

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272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I need? Do I...

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Ep. #267 – Marketing A Brand vs. Marketing A Funnel

Ep. #267 – Marketing A Brand vs. Marketing A Funnel

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself - meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is....

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Ep. #266 – Understanding & Defining Your Ideal Customer

Ep. #266 – Understanding & Defining Your Ideal Customer

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPTWhen was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their...

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262 – Why Focus Is More Powerful Than The Value Ladder

262 – Why Focus Is More Powerful Than The Value Ladder

SHOW NOTES All advice is not good advice, my friends. I recently had a conversation with a well known influencer about my main focus (building my Ignite program) and my biggest struggle (scaling my agency) in my business is right now. Their advice was...

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