How To Build A Marketing Foundation That Is Set Up For

Profitable Ads

When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.

“What do you mean I can’t just get started? Planning is boring!”

I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.

That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.

This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.

181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

In this episode, I’m going deep into why messaging matters, plus…
The process I go through with my team to make sure our messaging is on point
Common messaging mistakes I see marketers make
How you can fine tune your messaging to connect with your ideal audience

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179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

In this episode, I’ll explain why free content that’s truly helpful to your audience makes selling so much easier, PLUS…

Why you should put AS MUCH thought, energy, and effort into your free content as your paid content
How many resources my team puts into our free content every week…
And 2 questions to ask yourself if you’re ready to step up your content game!

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168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right?

In this episode I’ll share a *trick* we use to speed up the process.

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155 – How To Ensure Your ICA Connects With Your Offer

155 – How To Ensure Your ICA Connects With Your Offer

The best marketing strategies consider their audience above all else.

If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.)

In this episode I’ll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it.

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151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first?

My answer is not unusual – but it’s more complicated than “this or that.”

In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I’m walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both!

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144- Your marketing is only as strong as your foundation

144- Your marketing is only as strong as your foundation

Any marketing strategy you execute is only as strong as your foundation.

Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart.

In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).

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143- Never launch an ad before defining this

143- Never launch an ad before defining this

You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with!

This is vital to determining whether or not it works (+what to do differently next time).

In this episode I’ll walk you through a real-life example of how+why you need to define your success FIRST.

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