How To Build A Marketing Foundation That Is Set Up For

Profitable Ads

When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.

“What do you mean I can’t just get started? Planning is boring!”

I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.

That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.

This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.

283 – Facebook And It’s Push To AI

283 – Facebook And It’s Push To AI

SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all the work to...

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281 – Are Facebook Ad Costs Way Up?

281 – Are Facebook Ad Costs Way Up?

SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which the cost...

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278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right out the gate...

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277 – Don’t Overcomplicate & Overthink Your Marketing

277 – Don’t Overcomplicate & Overthink Your Marketing

SHOW NOTES Overcomplicated marketing filled with heavy technical components, shiny objects, and tons of bells and whistles does NOT = a converting strategy. I’ve seen far too many marketers overthink their strategy by trying to add in all these extra...

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272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I need? Do I...

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267 – Marketing A Brand vs. Marketing A Funnel

267 – Marketing A Brand vs. Marketing A Funnel

SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself - meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is. There’s this idea...

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266 – Understanding & Defining Your Ideal Customer

266 – Understanding & Defining Your Ideal Customer

SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their ICA.  Most...

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