How To Build A Marketing Foundation That Is Set Up For
Profitable Ads
When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.
“What do you mean I can’t just get started? Planning is boring!”
I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.
That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.
This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.
247 – This Will Kill Your Marketing Success This Year
SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not that....
224 – What Does Buying Data Mean?
SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important investments you can...
223 – Boosting Your Facebook Ads Is NOT A Marketing Strategy
SHOW NOTES If you’ve been relying on boosted posts to get more eyes on your content... Stop. If you’ve been throwing up an ad just because you saw someone else do it… Stop. If you’ve been shutting off your ads as soon as you don’t see the results...
220 – Top 3 Mistakes People Make In Their Marketing
SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but totally...
210 – Do You Have To Sell Your Product Organically Before Running Ads
SHOW NOTES One of my Ignite students recently asked me: “Am I ready for ads if I haven’t sold enough of my product organically?” There are some marketers who would argue that if you haven’t sold X amount of your product organically, you aren’t ready...
206 – How You Must Stand Out: It’s Only Going To Get More Crowded Online
SHOW NOTES It’s never going to get any easier to attract your ideal customers than it is right now. That’s because the internet is a place that continues to get more crowded with every passing second. So how do you stand out instead of getting drowned...
205 – Your Marketing Foundation
SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads... … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for success. That’s...
204 – The Importance of “Top of Mind” Marketing
SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors who have...
202 – Business Lessons Nobody Will Tell You About
SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business. We were losing money, we were losing clients, I was not doing a...
201 – Numbers. Are. Everything.
SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time, any problem...