How To Build A Marketing Foundation That Is Set Up For
Profitable Ads
When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.
“What do you mean I can’t just get started? Planning is boring!”
I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.
That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.
This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.
274 – Strategic Lead Generation That Actually Results In Sales
SHOW NOTES When it comes to lead generation, a lot of marketers do it just to “do it”. And just like anything else with marketing, doing something just to check off a box to say you “did it” is NEVER a good idea. I believe lead generation is an...
272 – The Do’s & Don’ts Of Your Ad Creative
SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I need? Do I...
270 – The 3 Most Important Components To Improving Your Marketing Results
SHOW NOTES If there’s one thing I want you to know about marketing, it’s this: It is a continuous process of testing, refining, and repeating that process. On the front end, it might seem that the entrepreneurs and influencers that you look up to get...
267 – Marketing A Brand vs. Marketing A Funnel
SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself - meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is. There’s this idea...
266 – Understanding & Defining Your Ideal Customer
SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their ICA. Most...
264 – What Experience Are You Creating For Your Leads & Customers?
SHOW NOTES What’s the key to keep your customers coming back again and again, and get them buzzing about your biz? It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not...
262 – Why Focus Is More Powerful Than The Value Ladder
SHOW NOTES All advice is not good advice, my friends. I recently had a conversation with a well known influencer about my main focus (building my Ignite program) and my biggest struggle (scaling my agency) in my business is right now. Their advice was...
261 – Your Email List Is Critical Right Now
SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS updates,...
259 – How To Run Visibility & Brand Awareness Ads
SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads! You’re...
258 – Marketing Overwhelm
SHOW NOTES I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million different paid...