How To Build A Marketing Foundation That Is Set Up For
Profitable Ads
When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.
“What do you mean I can’t just get started? Planning is boring!”
I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.
That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.
This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.
283 – Facebook And It’s Push To AI
SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all the work to...
281 – Are Facebook Ad Costs Way Up?
SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which the cost...
280 – Create A Strategy With These Two Components For Ultimate Success
SHOW NOTES I’ve said this a million times before (and for good reason), but: marketing always works, it’s just a matter of when.Too often entrepreneurs give up when they aren’t able to find immediate, easy success. When the reality is that marketing...
278 – Your First Crucial Milestone In Marketing
SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right out the gate...
277 – Don’t Overcomplicate & Overthink Your Marketing
SHOW NOTES Overcomplicated marketing filled with heavy technical components, shiny objects, and tons of bells and whistles does NOT = a converting strategy. I’ve seen far too many marketers overthink their strategy by trying to add in all these extra...
274 – Strategic Lead Generation That Actually Results In Sales
SHOW NOTES When it comes to lead generation, a lot of marketers do it just to “do it”. And just like anything else with marketing, doing something just to check off a box to say you “did it” is NEVER a good idea. I believe lead generation is an...
272 – The Do’s & Don’ts Of Your Ad Creative
SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I need? Do I...
270 – The 3 Most Important Components To Improving Your Marketing Results
SHOW NOTES If there’s one thing I want you to know about marketing, it’s this: It is a continuous process of testing, refining, and repeating that process. On the front end, it might seem that the entrepreneurs and influencers that you look up to get...
267 – Marketing A Brand vs. Marketing A Funnel
SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself - meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is. There’s this idea...
266 – Understanding & Defining Your Ideal Customer
SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their ICA. Most...