How To Build A Marketing Foundation That Is Set Up For
Profitable Ads
When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.
“What do you mean I can’t just get started? Planning is boring!”
I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.
That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.
This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.
304 – This Mentality Will Kill Your Business & Marketing
SHOW NOTES I am sick and tired of seeing a certain BS mentality being promoted in the digital marketing space. One that will only slow you down, make you feel like you’re failing (even when you’re NOT), and KILL your business and marketing. Too many...
302 – What Are You Best In The World At?
SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience - which means you aren’t converting them as...
294 – Evergreen Course Funnels Using The Scale Method Featuring Caitlin Bacher
SHOW NOTES Have you ever live launched with great success, decided to take it evergreen, only to have it totally bomb? If your answer was yes, you’re not alone my friend. Going evergreen can be a difficult process to master, but can result in a highly...
292 – Leveraging A Podcast With Paid Ads
SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the best forms...
291 – The Knowledge Gap
SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because we’re...
288 – Your Business ‘One Thing’
SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often overwhelmed with an...
287 – Don’t Do This When Something Goes Wrong
SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you look up to...
285 – Long Term Impacts of iOS: Seismic Changes Are Happening Online Right Now
SHOW NOTES If you thought the impacts of the iOS 14 updates were done, I’ve got news for you. This is only the beginning. Even Facebook themselves have said so. The truth is, the iOS 14 updates are going to have long term impacts on the digital...
283 – Facebook And It’s Push To AI
SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all the work to...
281 – Are Facebook Ad Costs Way Up?
SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which the cost...