How To Build A Marketing Foundation That Is Set Up For

Profitable Ads

When it comes to running ads, so many of us want to jump straight into the “doing” and we want to get them up and running as soon as possible. That enthusiasm is great! However, it is critical that in your eagerness to get started with ads you aren’t skipping over the foundational pieces you need to have in place first.

“What do you mean I can’t just get started? Planning is boring!”

I hear you friend, I do. While going back to the basics and perfecting your marketing foundation first may not be exactly what you had in mind when you decided to run ads, it is absolutely necessary for success.

That’s because Facebook ads amplify a foundation that already works. If yours has cracks in it, your ads cannot optimize the way you’d like.

This collection of episodes will help you create a rock-solid marketing foundation that will set you up for maximum Facebook ads success whenever you DO decide to launch them. You can grab my free How Do I Know If I’m Ready For Ads? Checklist to work through as you consume these episodes to ensure you’ve implemented the necessary foundational keys in your business before you begin running ads.

247 – This Will Kill Your Marketing Success This Year

247 – This Will Kill Your Marketing Success This Year

SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not that....

read more
224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important investments you can...

read more
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but totally...

read more
205 – Your Marketing Foundation

205 – Your Marketing Foundation

SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads... … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for success. That’s...

read more
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors who have...

read more
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not doing a...

read more
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time, any problem...

read more