How To

Optimize Ads & Strategy

You’ve Already Launched

When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all. 

If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.

On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!

This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.

174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

In this behind-the-scenes look at our “test, refine, repeat” process to marketing, I’ll take you through our ads strategy + how we determined the parts to refine, PLUS…

Why the “perfect funnel” is a complete MYTH
The #1 mistake to AVOID (+my many reasons why!)
And why I’m willing to pay $500 per application…

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170 – Using Content In The Sales Step Of Your Funnel

170 – Using Content In The Sales Step Of Your Funnel

In this episode, I’m diving deep into…

How we use content (from this podcast!) to nurture potential clients, INSIDE the sales sequence
The MISTAKE you’re likely making (i.e. why your sales funnel feels too “sales-y”)
And the #1 reason cookie-cutter marketing never works…

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159 – Don’t “Change Everything” If Something Isn’t Working

159 – Don’t “Change Everything” If Something Isn’t Working

When things aren’t working (in life or business!), sometimes our “best” solution in the biggest, most emotional moments is to throw everything away and start afresh.

In this episode, I’m sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!).

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156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

There’s a few new-ish trends happening with Facebook ads…

In this episode I’ll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative.

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153 – Retargeting Mistakes You May Not Think About

153 – Retargeting Mistakes You May Not Think About

Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)!
BUT…
Retargeting ads only work if you have leads to retarget!

So in this episode, I’ll go deeper into this question about WHEN to use retargeting ads + HOW, plus…

The average # of leads you should have coming into a funnel, before retargeting ads are really necessary
And what to prioritize first, if you’re a solopreneur

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149- Nurturing In Your Marketing

149- Nurturing In Your Marketing

My company uses intentional + strategic nurture campaigns to build trust with the people who don’t buy the first time. Because eventually they’ll be ready – and we’ll be top of mind. 

In this episode, I’ll explain how + why nurturing your audience is vital to optimizing your funnel + your sales. 

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145- Let your numbers tell a story

145- Let your numbers tell a story

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?

Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving skills next.

In this episode I’ll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I’ll explain 3+ common problems to troubleshoot.

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