How To
Optimize Ads & Strategy
You’ve Already Launched
When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all.
If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.
On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!
This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.
284 – 2 Ways To Instantly Improve Your Webinar Conversions
SHOW NOTES Creating a converting webinar truly is an artform. Rarely will you create a “perfect” webinar on the first try - they often take several iterations to get right. I’ve done about 15 webinars myself, and each time I always find things to...
282 – Don’t Be Afraid To Repel The Wrong Fit Customers
SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough customers...
279 – The Reality Behind Digital Businesses That Nobody Is Talking About
SHOW NOTES Too many influencers have gotten away with perpetuating this idea that running a digital business is incredibly easy. Not any more. Digital businesses are NOT easy. Sure, you have the potential for much greater reach and impact than a...
276 – Optimizing, Pivoting, & Adjusting Is True Marketing
SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however… It doesn’t...
275 – The 3 Main Elements To Testing Your Ads
SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in your...
269 – Shift The Focus From You To Your Customer
SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on about their...
268 – How To Instantly Improve Your Ad Targeting
SHOW NOTES Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really specific with...
265 – The Truth About Retargeting Ads
SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot audience for...
260 – Your Facebook Ads & Tracking
SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it doesn’t have...
256 – When Is It Time To Increase My Budget
SHOW NOTES “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main reasons you’d...