How To
Optimize Ads & Strategy
You’ve Already Launched
When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all.
If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.
On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!
This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.
260 – Your Facebook Ads & Tracking
SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it doesn’t have...
256 – When Is It Time To Increase My Budget
SHOW NOTES “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main reasons you’d...
255 – The Power Of Your Warm Audience
SHOW NOTES If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience. The businesses that commit to consistently building their warm audience and delivering value to them will be here...
252 – Don’t Be Gun Shy With Your Ads
SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of the WORST...
250 – Strategically Analyzing Your Ad Results (Insider Training!)
SHOW NOTES One of the most frequently asked questions I receive, whether it be from my Ignite students, in a reply to an email, in my Insta DM’s, is this: If my ad is doing X, Y, Z, or if my results are showing this, what should be my next steps? It...
248 – What Would A Billionaire Do?
SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to document...
242 – Combining Automated Strategies With Live Launches
SHOW NOTES Webinars are a proven strategy that are wildly successful for selling to your audience… but which is better: live webinars or automated webinars? In the digital marketing space, the answer to that question can be a pretty big point of...
219 – Scaling & Optimizing Your Ads & Marketing
SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that arise where...
213 – How To Maximize Your Lead Generation
SHOW NOTES Leads - what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy ninja trick. And...
211 – How To Get The Most Results With Your Marketing
SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always works. In my...