How To
Optimize Ads & Strategy
You’ve Already Launched
When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all.
If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.
On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!
This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.
248 – What Would A Billionaire Do?
SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to document...
242 – Combining Automated Strategies With Live Launches
SHOW NOTES Webinars are a proven strategy that are wildly successful for selling to your audience… but which is better: live webinars or automated webinars? In the digital marketing space, the answer to that question can be a pretty big point of...
219 – Scaling & Optimizing Your Ads & Marketing
SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that arise where...
213 – How To Maximize Your Lead Generation
SHOW NOTES Leads - what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy ninja trick. And...
211 – How To Get The Most Results With Your Marketing
SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always works. In my...
208 – What To Do If My Ads Not Converting
SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you need to...
207 – Is Your Offer The Problem
SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the fact that...
200 – The Two Types of Ads Budgets
SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget... Or they aren’t willing to budget enough... Or they don’t understand when they need to...
196 – How To Get Your Audience & Leads To Take Action
SHOW NOTES “I’ve got an audience and leads, but how the heck can I get them to actually start taking action?” Now if only I had a penny for every time I’ve gotten asked this question! No but seriously, this is a common problem that many entrepreneurs...
193 – How Do I Reach More Of My Target Audience
So the first step to reaching your ideal audience is to understand who they actually are.
You have to really truly know who your target audience is on a deep, deep level so that you can then create successful marketing.