How To

Optimize Ads & Strategy

You’ve Already Launched

When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all. 

If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.

On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!

This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.

293 – 40x ROAS – The Power Of Your Warm Audience

293 – 40x ROAS – The Power Of Your Warm Audience

SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive success that...

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290 – Is Using Paid Ads Cheating Your Business Growth?

290 – Is Using Paid Ads Cheating Your Business Growth?

SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing feat?...

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289 – Current Ad Hacks In This New Era

289 – Current Ad Hacks In This New Era

SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and creating...

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286 – A More Engaged Audience Results In More Sales

286 – A More Engaged Audience Results In More Sales

SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on: THEMSELVES...

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282 – Don’t Be Afraid To Repel The Wrong Fit Customers

282 – Don’t Be Afraid To Repel The Wrong Fit Customers

SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough customers...

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276 – Optimizing, Pivoting, & Adjusting Is True Marketing

276 – Optimizing, Pivoting, & Adjusting Is True Marketing

SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however… It doesn’t...

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275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in your...

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269 – Shift The Focus From You To Your Customer

269 – Shift The Focus From You To Your Customer

SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on about their...

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