How To

Optimize Ads & Strategy

You’ve Already Launched

When it comes to your marketing, you should always be doing one of two things: scaling or optimizing. You never want to be in a position where you’re doing nothing at all. 

If you notice that your strategy, your funnel, your ad, whatever it may be, isn’t performing as well as you’d hoped, that doesn’t mean it’s time to throw in the towel. That means it’s time to get to work and optimize. Marketing is a never ending process of testing, refining, and repeating until you get it as close to perfect as you possibly can.

On the other hand, let’s say you have a strategy, funnel, ad, etc., that is totally crushing the game, you still can’t do nothing – it’s time to scale the heck out of it and make it 100x more profitable!

This collection of episodes will give you all of the insight, tips, and strategies you need to continuously scale and optimize your ads like a pro, no guesswork involved! Before you dive in, I want to make sure you understand that in order to know whether or not you should be scaling or optimizing, you MUST know your numbers. To make that easier for you, I’ll let you snag Team Hirsh’s Top Secret Facebook Ad Sales & Budget Calculator so you’ll be able to pinpoint exactly what your next steps should be.

301 – Combining Your Organic & Paid Strategies

301 – Combining Your Organic & Paid Strategies

SHOW NOTES Which is better, organic or paid marketing? 🤔 On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because the reach is...

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299 – Data & Metric Overwhelm?

299 – Data & Metric Overwhelm?

SHOW NOTES Feeling completely overwhelmed by your data and metrics?  You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if they could...

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298 – Focus + Simplicity = Results

298 – Focus + Simplicity = Results

SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many funnels...

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296 – The SOS iOS Response

296 – The SOS iOS Response

SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in results, a loss...

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295 – My Ad Costs Have Spiked, What Now?

295 – My Ad Costs Have Spiked, What Now?

SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not going to solve...

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293 – 40x ROAS – The Power Of Your Warm Audience

293 – 40x ROAS – The Power Of Your Warm Audience

SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive success that...

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290 – Is Using Paid Ads Cheating Your Business Growth?

290 – Is Using Paid Ads Cheating Your Business Growth?

SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing feat?...

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289 – Current Ad Hacks In This New Era

289 – Current Ad Hacks In This New Era

SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and creating...

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286 – A More Engaged Audience Results In More Sales

286 – A More Engaged Audience Results In More Sales

SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on: THEMSELVES...

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