LIBRARY

Ep #331 – iOS 15 Is Coming…What You Need To Know

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT Did we just witness the DEATH of email marketing? With the new opt-out privacy feature for the Mail app that iOS 15 is incorporating, it can feel that way. I get it.  But, I’m here to tell you that this update is NOT the...

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Ep #327 – The Most Overlooked Component Of Your Marketing

Ep #327 – The Most Overlooked Component Of Your Marketing

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPTTime for a hard truth my friends. While it’s true that in this era of digital marketing having amazing messaging and creating content that will attract your ideal customer is critical… It doesn’t matter if you’re creating hundreds...

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Ep #325 – The New Way Of Looking At Your Paid Ads Strategy

Ep #325 – The New Way Of Looking At Your Paid Ads Strategy

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT As humans, when faced with a challenge we often revert back to what we know and hope that everything will magically get better. Ad costs go up? Okay, let’s just make a few little tweaks to our ad copy, try some new audiences,...

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Ep #322 – Are You Treating Your Marketing Like An Investment?

Ep #322 – Are You Treating Your Marketing Like An Investment?

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT You know I like to keep it real on The Not For Lazy Marketers Podcast my friends. Today is no different, so here goes: If you’re treating your marketing as a last-ditch effort to “save” your business, it’s already a goner. Any...

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Ep #321 – The Big Shift – Your Marketing Has To Change

Ep #321 – The Big Shift – Your Marketing Has To Change

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPTWe are moving in a direction where micro-content is king across all industries. Buckle up my friends, a massive shift is coming to the digital marketing world. Your messaging, your strategy, your offer - they’re all still...

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Ep #320 – Being Strategic With Your Free Marketing Content

Ep #320 – Being Strategic With Your Free Marketing Content

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT We are moving in a direction where micro-content is king across all industries. This shift comes as our attention spans as humans continue to decrease. People want short, easily digestible content to consume, and you as a...

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Ep #319 – When Business Is Hard

Ep #319 – When Business Is Hard

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPT To all of my entrepreneur listeners that need the reminder: you are not alone. Business is hard. Anyone who makes it appear otherwise isn’t being fully transparent with you. Every single entrepreneur goes through seasons where...

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Ep #314 – What Facebook’s Doing To Combat iOS Updates

Ep #314 – What Facebook’s Doing To Combat iOS Updates

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPTIf you’ve been banking on the new era of digital marketing being “temporary” and waiting for things to go back to “normal” you need to buckle up my friend. This is only the beginning. Facebook has been feeling the heat ever since...

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Ep #313 – The Future Of Marketing & Direction We’re Heading

Ep #313 – The Future Of Marketing & Direction We’re Heading

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPTIf you’re not preparing your business for the future of marketing and the direction we’re heading… You’ll soon be in for a rude awakening. The goldmine days of digital marketing are OVER. You have to step up, stand out more, and...

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Ep #312 – The #1 Way To Improve Your Marketing

Ep #312 – The #1 Way To Improve Your Marketing

⇓ DOWNLOAD TRANSCRIPT⇓ READ TRANSCRIPTIn today’s episode, I’m sharing the number one way to improve your marketing when: You’re struggling with outrageous ad costs. Your offer is failing to convert. Your engagement starts to plummet. Your marketing starts trending...

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Ep #311 – Choosing What’s Most Important In Your Marketing

Ep #311 – Choosing What’s Most Important In Your Marketing

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPTIf I could give you just one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. I see it all the time with entrepreneurs where they’re either a one...

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Ep #310 – Your Marketing Levers

Ep #310 – Your Marketing Levers

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPTStruggling to improve your marketing strategy and results? You’re not alone my friend. I don’t hang out on social media much these days, but occasionally I hop on Instagram to check my DM’s and browse through some of my favorite...

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Ep. #308 – “But It Worked For Me A Year Ago”

Ep. #308 – “But It Worked For Me A Year Ago”

⇓ DOWNLOAD TRANSCRIPT ⇓ READ TRANSCRIPT I hate to break it to you, but what worked a year ago in your marketing strategy won’t work today. If you’re feeling frustrated that you’re not seeing the same results from the same strategies that were crushing it last year, I...

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307 – People Buy Your WHY, Not Your What

307 – People Buy Your WHY, Not Your What

SHOW NOTES I hate to break it to you, but people aren’t really interested in WHAT you do.  Odds are, there are thousands (if not millions) of other businesses that do the same thing you do. The same is true for my business. Hirsh Marketing is NOT the...

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306 – The Future Of Instagram & Video

306 – The Future Of Instagram & Video

SHOW NOTES The future of Instagram and content marketing is changing. The head of Instagram, Adam Mosseri, recently announced that Instagram is no longer a photo-sharing app. AKA, Instagram is panicking as it tries to compete more effectively with...

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304 – This Mentality Will Kill Your Business & Marketing

304 – This Mentality Will Kill Your Business & Marketing

SHOW NOTES I am sick and tired of seeing a certain BS mentality being promoted in the digital marketing space. One that will only slow you down, make you feel like you’re failing (even when you’re NOT), and KILL your business and marketing. Too many...

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302 – What Are You Best In The World At?

302 – What Are You Best In The World At?

SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience - which means you aren’t converting them as...

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