LIBRARY

304 – This Mentality Will Kill Your Business & Marketing

304 – This Mentality Will Kill Your Business & Marketing

SHOW NOTES I am sick and tired of seeing a certain BS mentality being promoted in the digital marketing space. One that will only slow you down, make you feel like you’re failing (even when you’re NOT), and KILL your business and marketing. Too many...

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302 – What Are You Best In The World At?

302 – What Are You Best In The World At?

SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience - which means you aren’t converting them as...

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301 – Combining Your Organic & Paid Strategies

301 – Combining Your Organic & Paid Strategies

SHOW NOTES Which is better, organic or paid marketing? 🤔 On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because the reach is...

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300 – 5 Business Lessons That Will Save You Millions

300 – 5 Business Lessons That Will Save You Millions

SHOW NOTES I started my business almost six years ago, and at the time it was just me hustling on my own with a baby on my hip. I’ve now grown my team to 27, my business to over $3 million, worked with many of my DREAM clients, seen behind the scenes...

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299 – Data & Metric Overwhelm?

299 – Data & Metric Overwhelm?

SHOW NOTES Feeling completely overwhelmed by your data and metrics?  You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if they could...

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298 – Focus + Simplicity = Results

298 – Focus + Simplicity = Results

SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many funnels...

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297 – 5 Touchpoints To A Sale

297 – 5 Touchpoints To A Sale

SHOW NOTES Let’s go back to marketing 101 for a second. I’m sure you’re familiar with the concept that, on average, it takes five to seven touchpoints with your brand before someone becomes a buyer. While it may seem like an obvious part of your...

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296 – The SOS iOS Response

296 – The SOS iOS Response

SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in results, a loss...

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295 – My Ad Costs Have Spiked, What Now?

295 – My Ad Costs Have Spiked, What Now?

SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not going to solve...

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293 – 40x ROAS – The Power Of Your Warm Audience

293 – 40x ROAS – The Power Of Your Warm Audience

SHOW NOTES NEVER underestimate the power of your warm audience.If you’ve been keeping up with me on social media, you might have seen that I held a Marketing Mixer to unveil my newly revamped Ignite Academy.This campaign was a massive success that...

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292 – Leveraging A Podcast With Paid Ads

292 – Leveraging A Podcast With Paid Ads

SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the best forms...

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291 – The Knowledge Gap

291 – The Knowledge Gap

SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because we’re...

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290 – Is Using Paid Ads Cheating Your Business Growth?

290 – Is Using Paid Ads Cheating Your Business Growth?

SHOW NOTES Nothing irks me quite as much as when people brag about all of the success they were able to achieve organically without having to “cheat” by using Facebook ads. Is growing your business purely through organic methods an amazing feat?...

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289 – Current Ad Hacks In This New Era

289 – Current Ad Hacks In This New Era

SHOW NOTES Feeling exhausted trying to keep up with all of the new changes from iOS 14? Don’t beat yourself up, you’re not alone. Team Hirsh has put together an iOS task force dedicated to staying on top of all the latest changes and creating...

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288 – Your Business ‘One Thing’

288 – Your Business ‘One Thing’

SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often overwhelmed with an...

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287 – Don’t Do This When Something Goes Wrong

287 – Don’t Do This When Something Goes Wrong

SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you look up to...

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286 – A More Engaged Audience Results In More Sales

286 – A More Engaged Audience Results In More Sales

SHOW NOTES The real key to getting more sales is creating an engaged audience of true believers. Where many marketers fall short of creating an engaged audience is that in their webinar, sales call, podcast, etc., they primarily focus on: THEMSELVES...

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283 – Facebook And It’s Push To AI

283 – Facebook And It’s Push To AI

SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all the work to...

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282 – Don’t Be Afraid To Repel The Wrong Fit Customers

282 – Don’t Be Afraid To Repel The Wrong Fit Customers

SHOW NOTES Oftentimes, marketers are afraid to deter potential customers from buying their product/service. Because of that fear, they end up creating messaging that is far too broad, doesn’t stand out, and ultimately doesn’t hook enough customers...

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281 – Are Facebook Ad Costs Way Up?

281 – Are Facebook Ad Costs Way Up?

SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which the cost...

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278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right out the gate...

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277 – Don’t Overcomplicate & Overthink Your Marketing

277 – Don’t Overcomplicate & Overthink Your Marketing

SHOW NOTES Overcomplicated marketing filled with heavy technical components, shiny objects, and tons of bells and whistles does NOT = a converting strategy. I’ve seen far too many marketers overthink their strategy by trying to add in all these extra...

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276 – Optimizing, Pivoting, & Adjusting Is True Marketing

276 – Optimizing, Pivoting, & Adjusting Is True Marketing

SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however… It doesn’t...

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275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in your...

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