LIBRARY

276 – Optimizing, Pivoting, & Adjusting Is True Marketing

276 – Optimizing, Pivoting, & Adjusting Is True Marketing

SHOW NOTES Wouldn’t it be nice if you could just launch one webinar, one funnel, one campaign, hit the magic formula to overnight success, and let it all just run in the background without ever changing a thing? It certainly would, however… It doesn’t...

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275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in your...

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273 – The Stop Doing List

273 – The Stop Doing List

SHOW NOTES “A business will die from indigestion of good ideas, rather than a starvation of good ideas.” When it comes to marketing, there is no shortage of good ideas, strategies, or opportunities. There is so much noise about all of these amazing...

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272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I need? Do I...

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271 – Scaling Horizontally Vs. Scaling Vertically

271 – Scaling Horizontally Vs. Scaling Vertically

SHOW NOTES Scaling is truly an artform. Some have mastered it, and others haven’t even begun to crack the code. I’ve seen so many entrepreneurs who find micro-success in one area, one funnel, one ad, but they have a hard time replicating that success....

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269 – Shift The Focus From You To Your Customer

269 – Shift The Focus From You To Your Customer

SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on about their...

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268 – How To Instantly Improve Your Ad Targeting

268 – How To Instantly Improve Your Ad Targeting

SHOW NOTES Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really specific with...

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267 – Marketing A Brand vs. Marketing A Funnel

267 – Marketing A Brand vs. Marketing A Funnel

SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself - meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is. There’s this idea...

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266 – Understanding & Defining Your Ideal Customer

266 – Understanding & Defining Your Ideal Customer

SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their ICA.  Most...

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265 – The Truth About Retargeting Ads

265 – The Truth About Retargeting Ads

SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot audience for...

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262 – Why Focus Is More Powerful Than The Value Ladder

262 – Why Focus Is More Powerful Than The Value Ladder

SHOW NOTES All advice is not good advice, my friends. I recently had a conversation with a well known influencer about my main focus (building my Ignite program) and my biggest struggle (scaling my agency) in my business is right now. Their advice was...

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261 – Your Email List Is Critical Right Now

261 – Your Email List Is Critical Right Now

SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS updates,...

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260 – Your Facebook Ads & Tracking

260 – Your Facebook Ads & Tracking

SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it doesn’t have...

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259 – How To Run Visibility & Brand Awareness Ads

259 – How To Run Visibility & Brand Awareness Ads

SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads! You’re...

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258 – Marketing Overwhelm

258 – Marketing Overwhelm

SHOW NOTES I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million different paid...

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257 – What Result Do You Get Your Audience?

257 – What Result Do You Get Your Audience?

SHOW NOTES Hard truth: your audience doesn’t really care about what your offer is. They care about the results that your offer will get them. Far too often, I see people fail to clearly communicate the results their offer will deliver, while instead,...

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256 – When Is It Time To Increase My Budget

256 – When Is It Time To Increase My Budget

SHOW NOTES   “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main reasons you’d...

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255 – The Power Of Your Warm Audience

255 – The Power Of Your Warm Audience

SHOW NOTES   If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience.   The businesses that commit to consistently building their warm audience and delivering value to them will be here...

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254 – What Happens If Facebook Marketing Stops Working?

254 – What Happens If Facebook Marketing Stops Working?

SHOW NOTES What would happen to your business if Facebook marketing stopped working? With all the talk in the online space surrounding the new iOS updates, a lot of people are afraid that the end of Facebook is drawing near. I’m not so sure, but even...

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253 – The Ability To Adapt & Pivot Will Make Or Break You

253 – The Ability To Adapt & Pivot Will Make Or Break You

SHOW NOTES We’ve rebranded! The Hirsh Marketing Underground Podcast is now officially The Not For Lazy Marketers Podcast.  And for the first episode of our rebrand debut, I’m calling out the digital marketing industry. There’s this mindset in our...

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252 – Don’t Be Gun Shy With Your Ads

252 – Don’t Be Gun Shy With Your Ads

SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of the WORST...

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249 – Everything You Need To Know About The iOS Update

249 – Everything You Need To Know About The iOS Update

SHOW NOTES The new iOS update is here, time to panic! Just kidding, you guys know me better than that. While the new iOS update has stirred up much anxiety and uncertainty for those of us working in marketing and advertising, I don’t believe there’s...

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248 – What Would A Billionaire Do?

248 – What Would A Billionaire Do?

SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to document...

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247 – This Will Kill Your Marketing Success This Year

247 – This Will Kill Your Marketing Success This Year

SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not that....

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