SHOW NOTES

Before you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.

How do you do “prove it”? Well, you might not like my answer.

In this episode, I’m detailing your options: You have to give up TIME or MONEY.

Here’s a few more details from the episode…

How to know when you’re ready for ads – and then scaling those ads
The minimum # of people through your funnel that proves it’s working
The risk of copycat funnels (+ what to do instead)

The main point is, don’t give up! Shift your mindset instead. Tune into this episode for a lesson in reality, and then share a screenshot of the episode (and your takeaways!) on IG stories. Tag @emilyhirsh for a shoutout.

NOTE – Listen to episode 74, “The power of focusing on your delivery,” for more about getting quality feedback from your audience + episode 52, “How to test you messaging in your ads,” for more about the importance of messaging.

Key Points:
[1:31] When can you justify $10k in ad spend?
[3:56] You might not like my answer
[5:59] Here’s the step people miss
[7:40] You have to shift your mindset to, “I’m buying data.”

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