271 – Scaling Horizontally Vs. Scaling Vertically

271 – Scaling Horizontally Vs. Scaling Vertically

TweetSharePinShare0 Shares SHOW NOTES Scaling is truly an artform. Some have mastered it, and others haven’t even begun to crack the code. I’ve seen so many entrepreneurs who find micro-success in one area, one funnel, one ad, but they have a hard time replicating...
217 – Maximizing Your Sales & Retargeting

217 – Maximizing Your Sales & Retargeting

TweetSharePinShare11 Shares SHOW NOTES Sales and retargeting ads can be a gold mine for your business… We’ve been able to generate hundreds of thousands and even a million dollars from abandoned cart ads that we only invested a few thousand of dollars into in ad...
216 – Diagnosing Your Marketing & Business Problems

216 – Diagnosing Your Marketing & Business Problems

TweetSharePinShare0 Shares SHOW NOTES A lot of people think marketing and business is rocket science. Spoiler alert, it’s not. When you’re faced with problems in your marketing or business, there’s usually a simple solution. There are no ninja tricks required, just...
199 – Creating Ascension Within Your Products

199 – Creating Ascension Within Your Products

TweetSharePinShare0 Shares SHOW NOTES If there’s one main goal entrepreneurs have, it’s securing clients. The tricky thing though, is that we’ll generate leads with our lower ticket products and courses (because warm leads are the people who are most likely to become...
190 – Common Challenges When Scaling Ads

190 – Common Challenges When Scaling Ads

  TweetSharePinShare332332 Shares SHOW NOTES   Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction!  If so YAY! That’s amazing! *virtual pat on the back*   Celebrate, but don’t think this is all it takes to...
187 – When Do I Increase My Ad Spend?

187 – When Do I Increase My Ad Spend?

TweetSharePinShare116116 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
137- Don’t ignore your nurturing + retention

137- Don’t ignore your nurturing + retention

TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you…  Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
136- The microwebinar strategy

136- The microwebinar strategy

TweetSharePinShare77 Shares The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. (If this is your ICA, you’ve likely struggled with this from the beginning.) So then, how do you provide enough “nurturing” to build a...
128- The danger of having too many affiliates

128- The danger of having too many affiliates

SHOW NOTESOne of the best parts of my job is sharing the wins + hard lessons from 60+ influencer accounts… with YOU!And today we’re talking about affiliate marketing during a live launch.Here’s what happened recently… Last quarter we had two separate clients live...
117- Warming Up Your Audience For Launches

117- Warming Up Your Audience For Launches

TweetSharePinShare77 Shares SHOW NOTES The people who ‘warm up’ their audience see better results with their launch, hands down. The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally...
92- When Does It Make Sense To Go Evergreen?

92- When Does It Make Sense To Go Evergreen?

TweetSharePinShare9090 SharesSHOW NOTESThis is a question I never thought to answer, but it’s a common one: “When should I go evergreen with my funnel?”Now, evergreen funnels are typically the ‘sexier’ option – but remember, nothing is for everyone! (In this...