292 – Leveraging A Podcast With Paid Ads

292 – Leveraging A Podcast With Paid Ads

TweetSharePinShare0 Shares SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the...
291 – The Knowledge Gap

291 – The Knowledge Gap

TweetSharePinShare0 Shares SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because...
288 – Your Business ‘One Thing’

288 – Your Business ‘One Thing’

TweetSharePinShare0 Shares SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often...
287 – Don’t Do This When Something Goes Wrong

287 – Don’t Do This When Something Goes Wrong

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you...
283 – Facebook And It’s Push To AI

283 – Facebook And It’s Push To AI

TweetSharePinShare0 Shares SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all...
281 – Are Facebook Ad Costs Way Up?

281 – Are Facebook Ad Costs Way Up?

TweetSharePinShare0 Shares SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which...
278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

TweetSharePinShare0 Shares SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right...
272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

TweetSharePinShare0 Shares SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I...
267 – Marketing A Brand vs. Marketing A Funnel

267 – Marketing A Brand vs. Marketing A Funnel

TweetSharePinShare0 Shares SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself – meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is....
266 – Understanding & Defining Your Ideal Customer

266 – Understanding & Defining Your Ideal Customer

TweetSharePinShare0 Shares SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their...
261 – Your Email List Is Critical Right Now

261 – Your Email List Is Critical Right Now

TweetSharePinShare0 Shares SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS...
259 – How To Run Visibility & Brand Awareness Ads

259 – How To Run Visibility & Brand Awareness Ads

TweetSharePinShare0 Shares SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads!...
258 – Marketing Overwhelm

258 – Marketing Overwhelm

TweetSharePinShare0 Shares SHOW NOTES I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million...
257 – What Result Do You Get Your Audience?

257 – What Result Do You Get Your Audience?

TweetSharePinShare0 Shares SHOW NOTES Hard truth: your audience doesn’t really care about what your offer is. They care about the results that your offer will get them. Far too often, I see people fail to clearly communicate the results their offer will deliver, while...
247 – This Will Kill Your Marketing Success This Year

247 – This Will Kill Your Marketing Success This Year

TweetSharePinShare0 Shares SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not...
224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
205 – Your Marketing Foundation

205 – Your Marketing Foundation

TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

TweetSharePinShare22 Shares SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not...
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
194 – The 5 Keys To Massive Marketing Success

194 – The 5 Keys To Massive Marketing Success

TweetSharePinShare332332 Shares SHOW NOTES   Do you want to crush your marketing goals and have massive success?  I think it’s safe to say that anyone listening to this podcast would answer yes to that question.  I know all too well that when you’re deep in your...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
143- Never launch an ad before defining this

143- Never launch an ad before defining this

TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
142- Do I have to niche?

142- Do I have to niche?

TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility…    This is both your greatest gift + your most detrimental weakness.  That’s why I want you to ask the question (right now!)… “Am I turning down...
141- The formula to successful marketing

141- The formula to successful marketing

TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy….  PRODUCT. MESSAGING. STRATEGY.  That’s it! No fancy “ninja” skills that only an ads strategist knows about.  (And...
129- Marketing Simplified: The Rule of One

129- Marketing Simplified: The Rule of One

SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
126- Stop buying into the marketing noise

126- Stop buying into the marketing noise

SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
125- The big problem with an in-house ads team

125- The big problem with an in-house ads team

SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
124- Everyone has a funnel

124- Everyone has a funnel

  TweetSharePinShare6262 Shares   SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means.  So let me set the record straight.  Everyone has a funnel, because a “funnel” is just a customer’s...
98- Value > Selling

98- Value > Selling

TweetSharePinShare77 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
97- Be Polarizing In Your Marketing

97- Be Polarizing In Your Marketing

TweetSharePinShare77 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
93- The Process Behind Setting Your Ad Budget

93- The Process Behind Setting Your Ad Budget

TweetSharePinShare77 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
89- Marketing Should Be An Above-The-Line Expense

89- Marketing Should Be An Above-The-Line Expense

TweetSharePinShare77 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
46- How many funnels do you need?

46- How many funnels do you need?

[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/episode_46_edited.mp3″ background=”#ffffff” ]TweetSharePinShare77 SharesHow many funnels should a *successful* business have? How many products should you sell? How...