275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

TweetSharePinShare0 Shares SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in...
269 – Shift The Focus From You To Your Customer

269 – Shift The Focus From You To Your Customer

TweetSharePinShare0 Shares SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on...
268 – How To Instantly Improve Your Ad Targeting

268 – How To Instantly Improve Your Ad Targeting

TweetSharePinShare0 Shares SHOW NOTES Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really...
265 – The Truth About Retargeting Ads

265 – The Truth About Retargeting Ads

TweetSharePinShare0 Shares SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot...
260 – Your Facebook Ads & Tracking

260 – Your Facebook Ads & Tracking

TweetSharePinShare0 Shares SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it...
256 – When Is It Time To Increase My Budget

256 – When Is It Time To Increase My Budget

TweetSharePinShare0 Shares SHOW NOTES   “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main...
255 – The Power Of Your Warm Audience

255 – The Power Of Your Warm Audience

TweetSharePinShare0 Shares SHOW NOTES   If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience.   The businesses that commit to consistently building their warm audience and delivering value to them...
252 – Don’t Be Gun Shy With Your Ads

252 – Don’t Be Gun Shy With Your Ads

TweetSharePinShare0 Shares SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of...
248 – What Would A Billionaire Do?

248 – What Would A Billionaire Do?

TweetSharePinShare0 Shares SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to...
219 – Scaling & Optimizing Your Ads & Marketing

219 – Scaling & Optimizing Your Ads & Marketing

TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
213 – How To Maximize Your Lead Generation

213 – How To Maximize Your Lead Generation

TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
208 – What To Do If My Ads Not Converting

208 – What To Do If My Ads Not Converting

TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
207 – Is Your Offer The Problem

207 – Is Your Offer The Problem

TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
200 – The Two Types of Ads Budgets

200 – The Two Types of Ads Budgets

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
193 – How Do I Reach More Of My Target Audience

193 – How Do I Reach More Of My Target Audience

TweetSharePinShare332332 Shares SHOW NOTES   “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
191 – Why Are My Leads Not Converting To Buyers

191 – Why Are My Leads Not Converting To Buyers

TweetSharePinShare332332 Shares SHOW NOTES   “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience.  But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client?  I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads!  So in this episode, I’m sharing a behind-the-scenes look at...
156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
149- Nurturing In Your Marketing

149- Nurturing In Your Marketing

TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand.  But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
145- Let your numbers tell a story

145- Let your numbers tell a story

TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
104- Is The Problem Ads… Or Your Funnel?

104- Is The Problem Ads… Or Your Funnel?

TweetSharePinShare77 Shares SHOW NOTES Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? These parts have to work together, but also separately. Think about it...
102- When Will I Start To See Results With My Ads?

102- When Will I Start To See Results With My Ads?

TweetSharePinShare77 SharesSHOW NOTESI hear this question time and again from current + potential clients… “When will I start to see results with my ads?”Well, the reality is… it varies! And it depends! (I know that’s not what you want to hear! But I’m not here to...
91- Is Your Offer The Problem?

91- Is Your Offer The Problem?

TweetSharePinShare77 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it...
75- How Do You Prove Your Funnel?

75- How Do You Prove Your Funnel?

TweetSharePinShare1717 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
52- How to test your messaging in your ads

52- How to test your messaging in your ads

[smart_track_player url=”http://traffic.libsyn.com/hirshmarketingunderground/Episode_52_edited.mp3″ background=”#ffffff” ]People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve...