235 – The Real & Raw BTS Of My Launch Results

235 – The Real & Raw BTS Of My Launch Results

TweetSharePinShare0 Shares SHOW NOTES I recently came out of a MASSIVE live launch. Part of my strategy was to sell my signature course, Ignite, on a webinar. We spent months preparing for the launch, generating leads, warming them up, creating amazing content, and I...
233 – 2021 Marketing Predictions

233 – 2021 Marketing Predictions

TweetSharePinShare0 Shares SHOW NOTES Let’s talk about what’s in store for marketing in 2021. Marketing is an ever evolving field. What brought you success this year may not necessarily do the same next year, so you must be prepared to adapt and pivot your strategy as...
232 – How to Maximize & Leverage Your Paid Ad Leads

232 – How to Maximize & Leverage Your Paid Ad Leads

TweetSharePinShare0 Shares SHOW NOTES Here’s a mistake I see so many influencers make: They run ads to their webinar, their lead magnet, their *insert any kind of opt-in you can think of*. They pay a crap ton of money to acquire new leads that get added to their list....
231 – Behind The Scenes Of CEO Week

231 – Behind The Scenes Of CEO Week

TweetSharePinShare0 Shares SHOW NOTES A CEO’s work is truly never done. There will always be something for you to manage, there will always be some sort of challenge, there will always be unexpected fires that you have to put out. Even more so as your business...
229 – Leveraging The Holidays For Your Marketing & Ads

229 – Leveraging The Holidays For Your Marketing & Ads

TweetSharePinShare0 Shares SHOW NOTES It’s the most wonderful time of the year… to capitalize on your warm audience. With the holiday season right around the corner, there is so much opportunity to serve your audience and grow your business. But only if you know how...
228 – Everything You Need To Know About Running Ads In Q4

228 – Everything You Need To Know About Running Ads In Q4

TweetSharePinShare0 Shares SHOW NOTES We’re in the middle of Q4 right now, and we’re going through a season. The election is coming up. Ad costs are high. Ads are getting rejected left and right. The holidays are just around the corner. It’s challenging in the digital...
227- Marketing Small Priced Digital Products & Offers

227- Marketing Small Priced Digital Products & Offers

TweetSharePinShare0 Shares SHOW NOTES After going through an exercise for planning ads budgets and sales with my Ads Like A Boss students, I noticed something major. Many of them had small priced digital products or offers – $17, $27, $97, and even $197. After...
225 – Fire Up Your Facebook Ads With These Three Secrets

225 – Fire Up Your Facebook Ads With These Three Secrets

  TweetSharePinShare0 Shares SHOW NOTES When people tell me the do any of the following, it makes me crazy: They throw money their at boosted posts They cross their fingers and just HOPE they’re ads will convert They do NOTHING when their ads don’t work NONE of those...
224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

TweetSharePinShare0 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
219 – Scaling & Optimizing Your Ads & Marketing

219 – Scaling & Optimizing Your Ads & Marketing

TweetSharePinShare11 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
218 – Maximizing A Live Launch With A Pre Launch

218 – Maximizing A Live Launch With A Pre Launch

TweetSharePinShare0 Shares SHOW NOTES Almost every multi-million dollar live launch follows the exact same strategy. Why? Because it works, every single time. Live launching isn’t something you can do last minute. If you really want to maximize your results, you have...
217 – Maximizing Your Sales & Retargeting

217 – Maximizing Your Sales & Retargeting

TweetSharePinShare11 Shares SHOW NOTES Sales and retargeting ads can be a gold mine for your business… We’ve been able to generate hundreds of thousands and even a million dollars from abandoned cart ads that we only invested a few thousand of dollars into in ad...
216 – Diagnosing Your Marketing & Business Problems

216 – Diagnosing Your Marketing & Business Problems

TweetSharePinShare0 Shares SHOW NOTES A lot of people think marketing and business is rocket science. Spoiler alert, it’s not. When you’re faced with problems in your marketing or business, there’s usually a simple solution. There are no ninja tricks required, just...
214 – Finding Opportunity In Chaos & Stress

214 – Finding Opportunity In Chaos & Stress

TweetSharePinShare0 Shares SHOW NOTES When you’re an entrepreneur, you’re going to go through rough patches. That’s just inevitable. Business is not good and perfect 100% of the time. Anyone who is telling or showing you otherwise is NOT being real with you. To be...
213 – How To Maximize Your Lead Generation

213 – How To Maximize Your Lead Generation

TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
211 – How To Get The Most Results With Your Marketing

211 – How To Get The Most Results With Your Marketing

TweetSharePinShare0 Shares SHOW NOTES Not getting the results you want with your marketing? Feeling stuck and that nothing ever works, no matter what you try? It’s a common problem marketers are faced with, but there is always a solution. Because marketing always...
209 – Growing A Following Of True Believers

209 – Growing A Following Of True Believers

TweetSharePinShare0 Shares SHOW NOTES Back when I was first growing my business, I used to get coaching from Russell Brunson. I always remember hearing him say in our inner circle meetings that if you have a hundred true believers, you can sell anything and have...
208 – What To Do If My Ads Not Converting

208 – What To Do If My Ads Not Converting

TweetSharePinShare0 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you need...
207 – Is Your Offer The Problem

207 – Is Your Offer The Problem

TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
205 – Your Marketing Foundation

205 – Your Marketing Foundation

TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
203 – How Do I Know If I’m Ready For Ads?

203 – How Do I Know If I’m Ready For Ads?

TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get:  “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

TweetSharePinShare22 Shares SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not...
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
200 – The Two Types of Ads Budgets

200 – The Two Types of Ads Budgets

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
199 – Creating Ascension Within Your Products

199 – Creating Ascension Within Your Products

TweetSharePinShare0 Shares SHOW NOTES If there’s one main goal entrepreneurs have, it’s securing clients. The tricky thing though, is that we’ll generate leads with our lower ticket products and courses (because warm leads are the people who are most likely to become...
196 – How To Get Your Audience & Leads To Take Action

196 – How To Get Your Audience & Leads To Take Action

TweetSharePinShare369369 Shares SHOW NOTES “I’ve got an audience and leads, but how the heck can I get them to actually start taking action?” Now if only I had a penny for every time I’ve gotten asked this question! No but seriously, this is a common problem that many...
195 – Influencer or Influential Entrepreneur?

195 – Influencer or Influential Entrepreneur?

TweetSharePinShare369369 Shares SHOW NOTES   Here’s a question I bet you’ve never asked yourself:  Are you an “influencer” or an “influential entrepreneur”? A lot of people don’t even realize that there’s a distinction between the two, but trust me when I say the...
194 – The 5 Keys To Massive Marketing Success

194 – The 5 Keys To Massive Marketing Success

TweetSharePinShare332332 Shares SHOW NOTES   Do you want to crush your marketing goals and have massive success?  I think it’s safe to say that anyone listening to this podcast would answer yes to that question.  I know all too well that when you’re deep in your...
193 – How Do I Reach More Of My Target Audience

193 – How Do I Reach More Of My Target Audience

TweetSharePinShare332332 Shares SHOW NOTES   “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
191 – Why Are My Leads Not Converting To Buyers

191 – Why Are My Leads Not Converting To Buyers

TweetSharePinShare332332 Shares SHOW NOTES   “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience.  But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
190 – Common Challenges When Scaling Ads

190 – Common Challenges When Scaling Ads

  TweetSharePinShare332332 Shares SHOW NOTES   Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction!  If so YAY! That’s amazing! *virtual pat on the back*   Celebrate, but don’t think this is all it takes to...
189 – What To Expect With Lower Ticket Offers

189 – What To Expect With Lower Ticket Offers

TweetSharePinShare332332 Shares SHOW NOTES   Today I want to talk through the purpose of lower ticket offers because lately I’ve been seeing a lot of success with what we call “SLO” or self liquidating offer funnels. This success didn’t just pop out of thin...
187 – When Do I Increase My Ad Spend?

187 – When Do I Increase My Ad Spend?

TweetSharePinShare332332 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
186 – The Importance Of Truly Knowing Your Customer

186 – The Importance Of Truly Knowing Your Customer

TweetSharePinShare332332 Shares SHOW NOTES Over half the time when marketing isn’t working, it’s because of MESSAGING. You could have the best strategy in the world and it wouldn’t matter if your messaging isn’t dialed in. Despite what you...
183 – 3 Things You Can Do To Better Market Your Business

183 – 3 Things You Can Do To Better Market Your Business

TweetSharePinShare0 Shares SHOW NOTES   At this point in time, even with everything that’s going on in the world, I’m so happy to say that I’m having the best business growth to date in my company.  After celebrating, this made me stop and think that now is the...
182 – Why LIVE Webinars Are CRUSHING It Right Now!

182 – Why LIVE Webinars Are CRUSHING It Right Now!

TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
180 – The Danger Of Distraction In A Crisis

180 – The Danger Of Distraction In A Crisis

TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business.   One of...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
178 – The True Entrepreneurs Will Be Exposed

178 – The True Entrepreneurs Will Be Exposed

TweetSharePinShare0 Shares SHOW NOTES A “true” entrepreneur doesn’t let anything get in the way of making things work – even a financial crisis.  Now, that doesn’t mean your business will get to the other side of this unscathed (or even unchanged).It means you...
175 – Tips On Running Your Team & Business Online

175 – Tips On Running Your Team & Business Online

TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for...
174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client?  I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads!  So in this episode, I’m sharing a behind-the-scenes look at...
173 – Why You Can’t Automate Everything

173 – Why You Can’t Automate Everything

TweetSharePinShare0 Shares SHOW NOTES There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team. But the current global pandemic brings light to the reality that – you can’t automate...
171 – Giving And Receiving Feedback As A Leader

171 – Giving And Receiving Feedback As A Leader

TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
170 – Using Content In The Sales Step Of Your Funnel

170 – Using Content In The Sales Step Of Your Funnel

TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
169 – Warming Up For A Launch

169 – Warming Up For A Launch

TweetSharePinShare0 Shares SHOW NOTES There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch. The goal is to, one, GROW...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
167 – Reporting Transparency

167 – Reporting Transparency

TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
163 – Special Edition 4 – Leadership In Chaos

163 – Special Edition 4 – Leadership In Chaos

TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
162 – Special Edition 3 –  Following Data Vs Emotions

162 – Special Edition 3 – Following Data Vs Emotions

TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
158 – Why Authentic Marketing Will Make Or Break You

158 – Why Authentic Marketing Will Make Or Break You

TweetSharePinShare0 Shares SHOW NOTES This is something I’ve been saying for years – but I recently realized, I’m still learning this lesson, too. My husband and I started a business together before this one. And I was the brain behind going digital… until my...
156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
155 – How To Ensure Your ICA Connects With Your Offer

155 – How To Ensure Your ICA Connects With Your Offer

TweetSharePinShare0 Shares SHOW NOTES The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) For example…...
154 – Embracing Business Cycles

154 – Embracing Business Cycles

TweetSharePinShare0 Shares SHOW NOTES Eternal business “growth” is impossible. Growing is only one phase in your journey to business success (and don’t worry, it’s one that you’ll repeat over and over again!). For the first few years of every business, growth is...
153 – Retargeting Mistakes You May Not Think About

153 – Retargeting Mistakes You May Not Think About

TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
152 – The Problem With The Paid Challenges Fad

152 – The Problem With The Paid Challenges Fad

TweetSharePinShare0 Shares SHOW NOTES In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… You’ve probably heard of it. You’ve likely seen Facebook ads from influencers teaching it. Let’s call it,...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...
150- Strategies For Marketing Live Events

150- Strategies For Marketing Live Events

TweetSharePinShare33 Shares Planning a live event in 2020?  I haven’t shared live event strategies before – but actually, Team Hirsh launches live event marketing strategies on the regular! And right now, we’re in the middle of marketing our own LIVE event (read...
149- Nurturing In Your Marketing

149- Nurturing In Your Marketing

TweetSharePinShare33 Shares The reality is, most of your sales will come from someone who has multiple touchpoints with your brand.  But not everyone strategizes for this! Let’s say, approximately 1-3% of your leads convert to a sale post-webinar (the actual...
148- Very few entrepreneurs are able to do this

148- Very few entrepreneurs are able to do this

TweetSharePinShare44 Shares Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy.  Because, quite frankly – it’s hard to whittle down the good ideas that keep coming, to only a few that you put every ounce...
147- Ignite Your Impact is here!

147- Ignite Your Impact is here!

TweetSharePinShare0 Shares My brand NEW book Ignite Your Impact is out today! What. The. Accomplishment. I started writing this book in September 2019. And in less than six months, we’ve successfully self-published my first-ever “product.” This 100+ page explanation...
146- Entrepreneur intuition

146- Entrepreneur intuition

TweetSharePinShare0 Shares If you’re the CEO of your company, you’ve likely used what I’m calling,  “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be – you’ll need this mindset to get going!) I believe...
145- Let your numbers tell a story

145- Let your numbers tell a story

TweetSharePinShare0 Shares You know you need to track data to know whether your marketing efforts matter… (I’ve talked about it often enough!) But, do you know which numbers to track – and WHY? Too many people gather “all” the data, just to have metrics in the...
143- Never launch an ad before defining this

143- Never launch an ad before defining this

TweetSharePinShare0 Shares You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (and...
142- Do I have to niche?

142- Do I have to niche?

TweetSharePinShare0 Shares If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility…    This is both your greatest gift + your most detrimental weakness.  That’s why I want you to ask the question (right now!)… “Am I turning down...
141- The formula to successful marketing

141- The formula to successful marketing

TweetSharePinShare0 Shares Marketing that converts requires only 3 things: a stand-out offer, messaging that connects, and unique, custom-built strategy….  PRODUCT. MESSAGING. STRATEGY.  That’s it! No fancy “ninja” skills that only an ads strategist knows about.  (And...
140- The importance of urgency in your ads + marketing

140- The importance of urgency in your ads + marketing

TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you…  Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
138- Be extremely obvious with the steps in your funnel

138- Be extremely obvious with the steps in your funnel

TweetSharePinShare0 Shares You might think you’re being obvious about what you sell + how someone can purchase… but you’re likely not (OR, you can be even more obvious!).  How many times have you answered the same question 3 times on the same webinar? That’s what I’m...
137- Don’t ignore your nurturing + retention

137- Don’t ignore your nurturing + retention

TweetSharePinShare0 Shares Before you get too far into planning your “2020 business goals,” I want to remind you…  Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!). It’s a massive mistake to focus ONLY on your front-end...
136- The microwebinar strategy

136- The microwebinar strategy

TweetSharePinShare77 Shares The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. (If this is your ICA, you’ve likely struggled with this from the beginning.) So then, how do you provide enough “nurturing” to build a...
135- The huge epiphany I had managing my team

135- The huge epiphany I had managing my team

TweetSharePinShare77 Shares I’ve spent more than 2 years building the systems and processes necessary for the service-side of my business (i.e. the client-facing members of Team Hirsh) to genuinely, truly excel beyond expectation.  But, I’ve neglected my internal...
132- Seasons in business

132- Seasons in business

TweetSharePinShare77 Shares I started my “real” business (i.e. growing my team) two years ago, and at that point, it was almost entirely about growth. My profit margins were great (like 80 percent!), and it honestly felt like things could only go up, up, up from...
129- Marketing Simplified: The Rule of One

129- Marketing Simplified: The Rule of One

SHOW NOTESMy goal is always to simplify marketing so you can take smart, quick action – because honestly, marketing is NOT as complex as people say. The complicated strategies are often just a distraction.So today, I’m giving you a simple way to think through...
128- The danger of having too many affiliates

128- The danger of having too many affiliates

SHOW NOTESOne of the best parts of my job is sharing the wins + hard lessons from 60+ influencer accounts… with YOU!And today we’re talking about affiliate marketing during a live launch.Here’s what happened recently… Last quarter we had two separate clients live...
127- Why I (pretty much) quit my personal social media

127- Why I (pretty much) quit my personal social media

SHOW NOTESI’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media… ). But, our addiction to scrolling the ‘gram...
126- Stop buying into the marketing noise

126- Stop buying into the marketing noise

SHOW NOTESThere’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re...
125- The big problem with an in-house ads team

125- The big problem with an in-house ads team

SHOW NOTESThere’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. And honestly, it makes sense! There’s a lot of bad marketing agencies out there (because building one is hard!),...
124- Everyone has a funnel

124- Everyone has a funnel

  TweetSharePinShare77 Shares   SHOW NOTES The word “funnel” has become almost taboo. And honestly, most people are confused about what it actually means.  So let me set the record straight.  Everyone has a funnel, because a “funnel” is just a customer’s...
123- Why I Doubled My Team’s Paid Vacation Time

123- Why I Doubled My Team’s Paid Vacation Time

TweetSharePinShare77 Shares SHOW NOTES I share very openly about the mistakes I’ve made in building my team, because I hope it prevents you from doing the same things.  So, here’s a vulnerable admission to a big mistake: Until recently, I’ve been expecting my team to...
122- The #1 Weakness Of Most Entrepreneurs + Marketers

122- The #1 Weakness Of Most Entrepreneurs + Marketers

TweetSharePinShare77 Shares SHOW NOTES If you’re a visionary entrepreneur (and if you’re here, you likely are!), you will never, ever have a shortage of ideas. I promise. Your ‘brand new idea’ or this ‘once-in-a-lifetime opportunity’ might feel like the next best...
120- Why You Can’t Market Just Anything

120- Why You Can’t Market Just Anything

TweetSharePinShare77 Shares SHOW NOTES There’s an old saying in the marketing world, “With good marketing, you can sell anything!” And here’s my 15-minute speech about why that’s WRONG. Yes, you can market a bad product or service for a limited time – but...
119- How I Wrote A Book In 2.5 Days

119- How I Wrote A Book In 2.5 Days

TweetSharePinShare77 Shares SHOW NOTES I wrote a complete book within 2.5 days on a quick trip to Hawaii… That sounds crazy, right? But, thanks to Angela Lauria and her program, Author Incubator, I will soon cross “publish a book!” off my bucket list! So, this...
118- The Customer Is Not Always Right

118- The Customer Is Not Always Right

TweetSharePinShare77 Shares SHOW NOTES You’ve likely heard the phrase, “The customer is always right!” But guess what? That’s, um… NOT true. The customer is not always right. (And actually, s/he’s often WRONG.) Here’s an important distinction to make: YOU are the...
117- Warming Up Your Audience For Launches

117- Warming Up Your Audience For Launches

TweetSharePinShare77 Shares SHOW NOTES The people who ‘warm up’ their audience see better results with their launch, hands down. The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally...
116- Protecting Your Time + Energy As A CEO

116- Protecting Your Time + Energy As A CEO

TweetSharePinShare77 Shares SHOW NOTES Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… But, we freaking *need* to, because it’s not as ‘pretty’ as growing past your first $100K. Million-dollar business owners face discomfort....
115- Facebook Apocalypse + Account Shut Downs

115- Facebook Apocalypse + Account Shut Downs

TweetSharePinShare77 Shares SHOW NOTES My team recently created a 27-page document filled with DOs + DON’Ts for Facebook ad approval – following the ‘Facebook Apocalypse’ of August/September 2019. These are the nitty gritty details that sometimes take down whole...
114- Behind-The-Scenes: Team Hirsh Launch Planning

114- Behind-The-Scenes: Team Hirsh Launch Planning

TweetSharePinShare77 Shares SHOW NOTES When you’re in a live launch model, all your time is spent launching or preparing to launch. Which means, you have to be organized to really maximize your results. Yes, live launching can be incredibly exhausting. But if you...
113- Marketing Is Often About Pivoting + Adjusting

113- Marketing Is Often About Pivoting + Adjusting

TweetSharePinShare77 Shares SHOW NOTES The difference between successful ads + failed marketing is not what you think. Goal-breaking ads are NOT the result of finding the best audiences, using the latest ‘ninja’ strategies, and knowing the best technique… Those things...
112- Treat All Your Business Relationships This Way

112- Treat All Your Business Relationships This Way

TweetSharePinShare77 Shares SHOW NOTES Not every “influencer” is a high-quality leader. And often, there’s a major gap between the go-getter visionary + her ability to lead a team. (I know this, because it’s true for me – and for so many influencers I know.) The...
111- A Mistake People Are Making Tracking Ad Results

111- A Mistake People Are Making Tracking Ad Results

TweetSharePinShare77 Shares SHOW NOTES So you’ve started tracking your results from ads daily, weekly… but what are you doing with the data? How do you know what it means, really? Tracking your immediate results is one thing (i.e. what’s happened in one week?). But...
109- When + Why You Need A Marketing Team

109- When + Why You Need A Marketing Team

TweetSharePinShare77 Shares SHOW NOTES Feeling frustrated with your one-man ads ‘team’? Tired of DIYing ads… only to waste your time + money? There comes a point in business when you’re ready to hire out your marketing – but when? And how do you know when you’re...
104- Is The Problem Ads… Or Your Funnel?

104- Is The Problem Ads… Or Your Funnel?

TweetSharePinShare77 Shares SHOW NOTES Marketing is an intricate puzzle of moving parts. And sometimes it’s confusing to pinpoint the exact “problem” that needs fixed… Is it the ads or your funnel? These parts have to work together, but also separately. Think about it...
103- STOP Constantly Changing Your Strategy

103- STOP Constantly Changing Your Strategy

TweetSharePinShare77 Shares SHOW NOTES This is a common misstep by so many entrepreneurs… near constant switching from one thing to another. I’m talking specifically about your marketing strategy here (but head back to episode 26 for more about how this relates...
102- When Will I Start To See Results With My Ads?

102- When Will I Start To See Results With My Ads?

TweetSharePinShare77 SharesSHOW NOTESI hear this question time and again from current + potential clients… “When will I start to see results with my ads?”Well, the reality is… it varies! And it depends! (I know that’s not what you want to hear! But I’m not here to...
98- Value > Selling

98- Value > Selling

TweetSharePinShare77 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
97- Be Polarizing In Your Marketing

97- Be Polarizing In Your Marketing

TweetSharePinShare77 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
93- The Process Behind Setting Your Ad Budget

93- The Process Behind Setting Your Ad Budget

TweetSharePinShare77 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
92- When Does It Make Sense To Go Evergreen?

92- When Does It Make Sense To Go Evergreen?

TweetSharePinShare3737 SharesSHOW NOTESThis is a question I never thought to answer, but it’s a common one: “When should I go evergreen with my funnel?”Now, evergreen funnels are typically the ‘sexier’ option – but remember, nothing is for everyone! (In this...
91- Is Your Offer The Problem?

91- Is Your Offer The Problem?

TweetSharePinShare77 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying it...
90- The Mistake I Made In My Org Chart

90- The Mistake I Made In My Org Chart

TweetSharePinShare1414 SharesSHOW NOTESI used to brag about this, but it was a mistake (and listen up, because – it’s a common one!).Until recently, I organized my company so that only one person ever reported to me. The reason is, I tasted freedom! I loved...
89- Marketing Should Be An Above-The-Line Expense

89- Marketing Should Be An Above-The-Line Expense

TweetSharePinShare77 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
87- Retention Rate + Why This Should Matter To You

87- Retention Rate + Why This Should Matter To You

TweetSharePinShare77 SharesSHOW NOTESYou should be tracking your delivery metrics every. single. day.Your “delivery metrics” will be specific to your business. You might track your retention rate, your refund rate, or your student success rate – but whatever...
86- My #1 Takeaway From Our Launch

86- My #1 Takeaway From Our Launch

TweetSharePinShare99 SharesSHOW NOTESOur course launch is officially complete – and I’m happy to report: We crushed our goals, EVEN with an unproven product!This episode is all about how (with some “take action” advice for anyone trying to sell a brand-new...
85- Mastering Client + Team Relations Virtually

85- Mastering Client + Team Relations Virtually

TweetSharePinShare77 SharesSHOW NOTESYou want to hear how I’m building my team virtually. And honestly, I think it’s so important – my team is the FOUNDATION to reaching our potential as a company.We’re an all-virtual team with 30+ members and 65+ clients...
81- How We Made A Client $109,000 In 3 Days

81- How We Made A Client $109,000 In 3 Days

TweetSharePinShare77 SharesSHOW NOTESThis is a Hirsh Marketing company record!One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that’s 29,114% ROI, you guys).What made these ads so successful? I’m sharing our ‘lessons learned’ inside...
78- Strategically Using Flash Sales In Your Marketing

78- Strategically Using Flash Sales In Your Marketing

TweetSharePinShare77 SharesSHOW NOTESI’ve been doing this since I started creating ads, and yet – it’s often hugely overlooked by even the smartest entrepreneurs.I’m talking about… building in a limited time sale (a flash sale!) to re-sell one of your current...
75- How Do You Prove Your Funnel?

75- How Do You Prove Your Funnel?

TweetSharePinShare1717 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
66- How To Plan Highly Effective Retargeting Ads

66- How To Plan Highly Effective Retargeting Ads

TweetSharePinShare77 SharesSHOW NOTES“Retargeting ads don’t need to be complicated. You don’t need 25, you just want to have a re-targeting ad where it makes sense throughout your customer journey every time there is a place where there’s an action you want them to...
63- Facebook Algorithm Changes

63- Facebook Algorithm Changes

TweetSharePinShare77 SharesIt’s hard to keep up with the Facebook algorithm changes – but that’s our job here at Team Hirsh. And today I’m talking about the major algorithm changes that have happened recently ( from late 2018-early 2019).You’ve likely noticed...
62- Why I Look At My Company As An Investor Now

62- Why I Look At My Company As An Investor Now

TweetSharePinShare77 SharesIn marketing and in business, decision-making comes from looking at the numbers – as though you’re an “investor” in your company (shoutout to Alex Charfen’s Billionaire Code for this rhetoric!).I’ve successfully built a company where...
61- How Long Will Facebook Ads Work In The Industry?

61- How Long Will Facebook Ads Work In The Industry?

TweetSharePinShare77 SharesAfter the Facebook + Instagram shutdown in March, a lot of people started asking, “How long will ads work on these platforms?”The day-long shutdown was a reminder that nothing lasts forever – everything phases out eventually.But here’s...
58- The power of being able to intentionally scale

58- The power of being able to intentionally scale

TweetSharePinShare77 SharesThere’s no way to “scale with intention” that doesn’t involve making decisions with your data. And there’s no way to get data besides spending money on ads. (That’s just a simple marketing truth, even if it’s not what you want to hear.)So,...
56- Don’t go silent after a launch

56- Don’t go silent after a launch

TweetSharePinShare77 SharesWhat’s more important than launch week? Everything you do before and after.That’s what makes or breaks your success – especially as an influencer in 2019 (in an increasingly saturated marketplace).In this episode I’m jumping into...
55- Why I’ll always have a remote team

55- Why I’ll always have a remote team

TweetSharePinShare77 SharesMy whole team works remotely, and I made that hiring decision on purpose. So, if you’re unsure whether virtual teams work well or you question how it’s possible – this episode is for you.I say this again and again, but – my team...
54- Our secret podcast ads funnel

54- Our secret podcast ads funnel

TweetSharePinShare77 SharesIf you’re here, you know this already… Podcasts are an amazing source of visibility for your brand, because everyone’s listening!The reality is, listening to a podcast nearly topples Facebook lives, because that’s what people want right now...
53- Using Instagram Stories Strategically

53- Using Instagram Stories Strategically

TweetSharePinShare77 SharesThink about how you spend time on social media. If you’re anything like the rest of the world, you watch Instagram stories first (and maybe, only).Which is to say… If you’re not on Instagram stories already, you need to start right now!...
52- How to test your messaging in your ads

52- How to test your messaging in your ads

People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve been following along with me for a hot minute you know… #1. TEMPLATES DON’T WORK. And #2. My team of experts is trained in the innovation of testing...
46- How many funnels do you need?

46- How many funnels do you need?

TweetSharePinShare77 SharesHow many funnels should a *successful* business have? How many products should you sell? How much ad spend does it take? How do you get started building out your Value Ladder?There’s a lot of misinformation out there (I know, because I hear...
45- Do webinars still work?

45- Do webinars still work?

TweetSharePinShare77 SharesYes, webinars work – but not for everyone. The better question is – Will a webinar work for YOU?In this episode, I’m answering the ever-prominent questions, “Do webinars still work?” and “How do I know whether a webinar will work...
43- Why messaging, copy, and creative is so crucial

43- Why messaging, copy, and creative is so crucial

TweetSharePinShare77 SharesMy Team is well-known for ads that convert, but in this episode – I’m talking about our SECRET to why:Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling...
42- How to think differently in your marketing

42- How to think differently in your marketing

TweetSharePinShare77 SharesMarketing can be really overwhelming, especially if it’s not your main focus in business. And it’s easy to fall into the trap of using TEMPLATES, because everyone promises that theirs works, right?But, one of my core values is – NO...
39- Why marketing isn’t just about the Facebook ads

39- Why marketing isn’t just about the Facebook ads

TweetSharePinShare99 SharesFacebook ads are the entrance into your funnel, right? Meaning, they’re not the whole strategy start to finish.On today’s episode, I’m taking you through a case study in failed marketing (i.e. the silo effect that happens when one company...
36-What sets our million-dollar clients apart

36-What sets our million-dollar clients apart

What separates million-dollar business owners from the rest? I’ve got insider knowledge on 75+ influencers in this space, and I can tell you – it’s not what you think. They’re not crazy successful because they have the best funnel, or the best team, or the most...
35- 2019 Predictions

35- 2019 Predictions

Welcome to 2019! In our first episode of the new year, I’m sharing my predictions for what will (and won’t) work with digital marketing this year, in the age of hesitant buyers + a saturated marketplace. If you’re ready to snowball your success, this episode is packed...
34- How to scale your Facebook ads fast

34- How to scale your Facebook ads fast

It can be really tricky to scale ads quickly enough, especially during a live launch. And here’s the thing: There’s a right way and a wrong way. (If you’ve ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch...
33- The entrepreneur curse that kills your marketing

33- The entrepreneur curse that kills your marketing

The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You’re an entrepreneur, a visionary. Your ideas keep you afloat. But, if you try to make happen every single one, your business will fail. This episode is...
32 – High ticket sales webinar hack

32 – High ticket sales webinar hack

If you’ve got a webinar that leads to a high-ticket program, coaching or services, we’ve got the funnel HACK that will increase your sales (by 5-10 percent!). It’s no secret that webinar show up rates are on the decline. That doesn’t mean, though, that people don’t...
Why I’m closing my doors for the rest of 2018

Why I’m closing my doors for the rest of 2018

        I’m closing the doors to new partners on December 21 (until early next year). That’s almost unheard of in the marketing world, but it’s a decision you should consider, too. A lot of digital marketers are really good at selling their product...
ANNOUNCEMENT: We are NO longer an agency!

ANNOUNCEMENT: We are NO longer an agency!

SPECIAL EPISODE Today’s episode is a special announcement about my company. Hirsh Marketing is making a huge pivot from “ads agency,” because we’re MORE than an agency (and always have been). In fact, we’re shifting our language to reflect a movement toward...
Instagram Ads 101

Instagram Ads 101

Instagram is where it’s happening lately. But, not everyone is leveraging this for their marketing strategy – and even fewer people are doing this well. (Take a scroll through IG, and you’ll see what I mean.) In this episode, I’m talking about the basics of...
The Importance of FOCUS in Your Marketing

The Importance of FOCUS in Your Marketing

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that’s what’s keeping you from hitting your goals? What if your inability to pick just ONE thing is the...
Will my ads costs go up during the holidays?

Will my ads costs go up during the holidays?

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I’m talking all about what to do with your ads during the holiday season. I’m answering all the questions you’ve been asking… Why...
Who Should Be Running Your Ads?

Who Should Be Running Your Ads?

How do you know when you’re ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I’m breaking down the details of each, to help you compare your options. We’ll cover: When it’s okay to...
Setting Up Ads for Holiday Promotions

Setting Up Ads for Holiday Promotions

You know the holidays are a momentous time for business – but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays. I’m talking about… Your BEST audience...
Challenges vs. Webinars: Which One Should You Do?

Challenges vs. Webinars: Which One Should You Do?

Should you offer a challenge or a webinar? Which one is better? Which one will lead to the sale? Honestly, they both work, but it totally depends on WHO you serve and HOW you run your business. In this episode we’re defining the main differences between challenge +...
Customizing YOUR Marketing To YOUR Ideal Client

Customizing YOUR Marketing To YOUR Ideal Client

You’ve been in this business long enough to know the basics of successful marketing. And you’ve been listening to the experts talk about the “best” strategies, the ones that are working for them and for their clients. But when you hear marketing advice from the...
Why Scaling Ads Isn’t Only About Your Budget

Why Scaling Ads Isn’t Only About Your Budget

So, you’ve followed the steps of The Hirsh Process, and you’re seeing huge success with your ads. Great! What’s next? You’re ready to scale. A lot of our clients come to us saying, “Okay, this worked really well – but how can we do better?” That’s the question...
One Ad That Produced 10,000% ROI

One Ad That Produced 10,000% ROI

You’re looking for an easy, cheap Facebook ad that’s crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I’m sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup,...
What If My Ad Is Not Converting?

What If My Ad Is Not Converting?

You know the feeling: You launch a new campaign, and you’re stoked about this one! But a few days later, it’s just not doing what it should (i.e. bringing in leads and converting to sales!). Should you shut it down? Change the headline? The image? Should you re-work...
A Hidden Audience Almost Everyone Should Be Using

A Hidden Audience Almost Everyone Should Be Using

Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our...
Top Mistakes People Make When Launching A Campaign

Top Mistakes People Make When Launching A Campaign

Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I’m diving deep into an example ad campaign created for a beta course – and we’re optimizing results by avoiding the 3 most common mistakes...
How To Use Facebook Lives In Your Marketing

How To Use Facebook Lives In Your Marketing

You’ve heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you’re not already, you should be going live once a week – regardless of whether you’re just getting started with your marketing or you’ve been...
Our Secret Webinar Funnel

Our Secret Webinar Funnel

Ready to have your mind blown? In this episode, I’m sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they’re cheap and effective. Learn how to perfect your own webinar funnels by using...
The Key To Successful Sales Ads During A Live Launch

The Key To Successful Sales Ads During A Live Launch

How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live launch, why they are so important and how to be successful without spending a ton of money. If you’re running a live...
Behind The Scenes: The Hirsh Process

Behind The Scenes: The Hirsh Process

In today’s episode I am going to introduce you guys to the Hirsh Process. Over the next six episodes total we are going to go into very much depth of this five step process. I’m going to do an episode for each process, but today I’m going to give you...
Welcome

Welcome

Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet domination begins right here! Subscribe to the Hirsh Marketing Underground Podcast