100- Celebrating 100 Episodes With A Brand New Offering!

100- Celebrating 100 Episodes With A Brand New Offering!

TweetSharePinShare7+17 SharesSHOW NOTESI’m frustrated with the lack of high-quality options in marketing for the in-betweeners… The business owners who have a solid foundation, but whose product isn’t proven (yet).This is a large group of people looking for a solution...
98- Value > Selling

98- Value > Selling

TweetSharePinShare7+17 SharesSHOW NOTESI study highly successful business owners for a living. I follow Rachel Hollis’ Facebook Lives + listen to Brooke Castillo’s podcast + watch Amy Porterfield’s Instagram Stories…Here’s what all these people have in common:...
97- Be Polarizing In Your Marketing

97- Be Polarizing In Your Marketing

TweetSharePinShare7+17 SharesSHOW NOTESYou likely know that polarized marketing works better – but it’s still really, really hard to do (especially for the recovering people pleasers, i.e. me!).In the increasingly saturated world of online courses + coaching...
93- The Process Behind Setting Your Ad Budget

93- The Process Behind Setting Your Ad Budget

TweetSharePinShare7+17 SharesSHOW NOTESMy company is well-known for doing things differently. And our data-driven process behind “how to set your ad budget” is one of the best examples of this.Most ads agencies start with, “How much money do you want to spend?” But, I...
92- When Does It Make Sense To Go Evergreen?

92- When Does It Make Sense To Go Evergreen?

TweetSharePinShare7+17 SharesSHOW NOTESThis is a question I never thought to answer, but it’s a common one: “When should I go evergreen with my funnel?”Now, evergreen funnels are typically the ‘sexier’ option – but remember, nothing is for everyone! (In this...
91- Is Your Offer The Problem?

91- Is Your Offer The Problem?

TweetSharePinShare7+17 SharesSHOW NOTESThis is a common problem, because it’s really hard to get right, especially the first time.But, if you’re following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I’m saying...
90- The Mistake I Made In My Org Chart

90- The Mistake I Made In My Org Chart

TweetSharePinShare7+17 SharesSHOW NOTESI used to brag about this, but it was a mistake (and listen up, because – it’s a common one!).Until recently, I organized my company so that only one person ever reported to me. The reason is, I tasted freedom! I loved...
89- Marketing Should Be An Above-The-Line Expense

89- Marketing Should Be An Above-The-Line Expense

TweetSharePinShare7+17 SharesSHOW NOTESSolopreneurs, I’m talking to you. This needs to be said, even though not many people are talking about it:Marketing should be an above-the-line expense.Or, said differently – you should be intentionally (+strategically)...
87- Retention Rate + Why This Should Matter To You

87- Retention Rate + Why This Should Matter To You

TweetSharePinShare7+17 SharesSHOW NOTESYou should be tracking your delivery metrics every. single. day.Your “delivery metrics” will be specific to your business. You might track your retention rate, your refund rate, or your student success rate – but whatever...
86- My #1 Takeaway From Our Launch

86- My #1 Takeaway From Our Launch

TweetSharePinShare7+17 SharesSHOW NOTESOur course launch is officially complete – and I’m happy to report: We crushed our goals, EVEN with an unproven product!This episode is all about how (with some “take action” advice for anyone trying to sell a brand-new...
85- Mastering Client + Team Relations Virtually

85- Mastering Client + Team Relations Virtually

TweetSharePinShare7+17 SharesSHOW NOTESYou want to hear how I’m building my team virtually. And honestly, I think it’s so important – my team is the FOUNDATION to reaching our potential as a company.We’re an all-virtual team with 30+ members and 65+ clients...
81- How We Made A Client $109,000 In 3 Days

81- How We Made A Client $109,000 In 3 Days

TweetSharePinShare7+17 SharesSHOW NOTESThis is a Hirsh Marketing company record!One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that’s 29,114% ROI, you guys).What made these ads so successful? I’m sharing our ‘lessons learned’ inside...
78- Strategically Using Flash Sales In Your Marketing

78- Strategically Using Flash Sales In Your Marketing

TweetSharePinShare7+17 SharesSHOW NOTESI’ve been doing this since I started creating ads, and yet – it’s often hugely overlooked by even the smartest entrepreneurs.I’m talking about… building in a limited time sale (a flash sale!) to re-sell one of your current...
75- How Do You Prove Your Funnel?

75- How Do You Prove Your Funnel?

TweetSharePinShare7+17 SharesSHOW NOTESBefore you scale your funnel, you need to prove that it works! This is true for any new funnel – whether you’re brand new to business or you’ve been in business for decades.How do you do “prove it”? Well, you might not like...
67- Why I Hired A Bestselling Author To Work With My Team

67- Why I Hired A Bestselling Author To Work With My Team

TweetSharePinShare7+17 SharesSHOW NOTES“I’m always going to be improving myself as a leader, but I want to empower and give my leaders and my managers the ability to also improve themselves.”I’m no longer the most important person in my company. I’m completely removed...
66- How To Plan Highly Effective Retargeting Ads

66- How To Plan Highly Effective Retargeting Ads

TweetSharePinShare7+17 SharesSHOW NOTES“Retargeting ads don’t need to be complicated. You don’t need 25, you just want to have a re-targeting ad where it makes sense throughout your customer journey every time there is a place where there’s an action you want them to...
63- Facebook Algorithm Changes

63- Facebook Algorithm Changes

TweetSharePinShare7+17 SharesIt’s hard to keep up with the Facebook algorithm changes – but that’s our job here at Team Hirsh. And today I’m talking about the major algorithm changes that have happened recently ( from late 2018-early 2019).You’ve likely noticed...
62- Why I Look At My Company As An Investor Now

62- Why I Look At My Company As An Investor Now

TweetSharePinShare7+17 SharesIn marketing and in business, decision-making comes from looking at the numbers – as though you’re an “investor” in your company (shoutout to Alex Charfen’s Billionaire Code for this rhetoric!).I’ve successfully built a company where...
61- How Long Will Facebook Ads Work In The Industry?

61- How Long Will Facebook Ads Work In The Industry?

TweetSharePinShare7+17 SharesAfter the Facebook + Instagram shutdown in March, a lot of people started asking, “How long will ads work on these platforms?”The day-long shutdown was a reminder that nothing lasts forever – everything phases out eventually.But...
58- The power of being able to intentionally scale

58- The power of being able to intentionally scale

TweetSharePinShare7+17 SharesThere’s no way to “scale with intention” that doesn’t involve making decisions with your data. And there’s no way to get data besides spending money on ads. (That’s just a simple marketing truth, even if it’s not what you want to hear.)So,...
56- Don’t go silent after a launch

56- Don’t go silent after a launch

TweetSharePinShare7+17 SharesWhat’s more important than launch week? Everything you do before and after.That’s what makes or breaks your success – especially as an influencer in 2019 (in an increasingly saturated marketplace).In this episode I’m jumping into...
55- Why I’ll always have a remote team

55- Why I’ll always have a remote team

TweetSharePinShare7+17 SharesMy whole team works remotely, and I made that hiring decision on purpose. So, if you’re unsure whether virtual teams work well or you question how it’s possible – this episode is for you.I say this again and again, but – my...
54- Our secret podcast ads funnel

54- Our secret podcast ads funnel

TweetSharePinShare7+17 SharesIf you’re here, you know this already… Podcasts are an amazing source of visibility for your brand, because everyone’s listening!The reality is, listening to a podcast nearly topples Facebook lives, because that’s what people want right...
53- Using Instagram Stories Strategically

53- Using Instagram Stories Strategically

TweetSharePinShare7+17 SharesThink about how you spend time on social media. If you’re anything like the rest of the world, you watch Instagram stories first (and maybe, only).Which is to say… If you’re not on Instagram stories already, you need to start right now!...
52- How to test your messaging in your ads

52- How to test your messaging in your ads

People often ask me, “How does your Team create ad creative that converts? Can you share your template?”Now, if you’ve been following along with me for a hot minute you know… #1. TEMPLATES DON’T WORK. And #2. My team of experts is trained in the innovation of testing...
46- How many funnels do you need?

46- How many funnels do you need?

TweetSharePinShare7+17 SharesHow many funnels should a *successful* business have? How many products should you sell? How much ad spend does it take? How do you get started building out your Value Ladder?There’s a lot of misinformation out there (I know, because I...
45- Do webinars still work?

45- Do webinars still work?

TweetSharePinShare7+17 SharesYes, webinars work – but not for everyone. The better question is – Will a webinar work for YOU?In this episode, I’m answering the ever-prominent questions, “Do webinars still work?” and “How do I know whether a webinar will...
43- Why messaging, copy, and creative is so crucial

43- Why messaging, copy, and creative is so crucial

TweetSharePinShare7+17 SharesMy Team is well-known for ads that convert, but in this episode – I’m talking about our SECRET to why:Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is...
42- How to think differently in your marketing

42- How to think differently in your marketing

TweetSharePinShare7+17 SharesMarketing can be really overwhelming, especially if it’s not your main focus in business. And it’s easy to fall into the trap of using TEMPLATES, because everyone promises that theirs works, right?But, one of my core values is – NO...
39- Why marketing isn’t just about the Facebook ads

39- Why marketing isn’t just about the Facebook ads

TweetSharePinShare9+19 SharesFacebook ads are the entrance into your funnel, right? Meaning, they’re not the whole strategy start to finish.On today’s episode, I’m taking you through a case study in failed marketing (i.e. the silo effect that happens when one company...
36-What sets our million-dollar clients apart

36-What sets our million-dollar clients apart

What separates million-dollar business owners from the rest? I’ve got insider knowledge on 75+ influencers in this space, and I can tell you – it’s not what you think. They’re not crazy successful because they have the best funnel, or the best team, or the most...
35- 2019 Predictions

35- 2019 Predictions

Welcome to 2019! In our first episode of the new year, I’m sharing my predictions for what will (and won’t) work with digital marketing this year, in the age of hesitant buyers + a saturated marketplace. If you’re ready to snowball your success, this episode is packed...
34- How to scale your Facebook ads fast

34- How to scale your Facebook ads fast

It can be really tricky to scale ads quickly enough, especially during a live launch. And here’s the thing: There’s a right way and a wrong way. (If you’ve ever run ads and had an UNsuccessful day one, you know this well! Every day after is harder and harder to catch...
33- The entrepreneur curse that kills your marketing

33- The entrepreneur curse that kills your marketing

The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You’re an entrepreneur, a visionary. Your ideas keep you afloat. But, if you try to make happen every single one, your business will fail. This episode is...
32 – High ticket sales webinar hack

32 – High ticket sales webinar hack

If you’ve got a webinar that leads to a high-ticket program, coaching or services, we’ve got the funnel HACK that will increase your sales (by 5-10 percent!). It’s no secret that webinar show up rates are on the decline. That doesn’t mean, though, that people don’t...
Why I’m closing my doors for the rest of 2018

Why I’m closing my doors for the rest of 2018

I’m closing the doors to new partners on December 21 (until early next year). That’s almost unheard of in the marketing world, but it’s a decision you should consider, too. A lot of digital marketers are really good at selling their product or service. But the more...
ANNOUNCEMENT: We are NO longer an agency!

ANNOUNCEMENT: We are NO longer an agency!

SPECIAL EPISODE Today’s episode is a special announcement about my company. Hirsh Marketing is making a huge pivot from “ads agency,” because we’re MORE than an agency (and always have been). In fact, we’re shifting our language to reflect a movement toward...
Instagram Ads 101

Instagram Ads 101

Instagram is where it’s happening lately. But, not everyone is leveraging this for their marketing strategy – and even fewer people are doing this well. (Take a scroll through IG, and you’ll see what I mean.) In this episode, I’m talking about the basics of...
The Importance of FOCUS in Your Marketing

The Importance of FOCUS in Your Marketing

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that’s what’s keeping you from hitting your goals? What if your inability to pick just ONE thing is the...
Will my ads costs go up during the holidays?

Will my ads costs go up during the holidays?

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I’m talking all about what to do with your ads during the holiday season. I’m answering all the questions you’ve been asking… Why...
Who Should Be Running Your Ads?

Who Should Be Running Your Ads?

How do you know when you’re ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I’m breaking down the details of each, to help you compare your options. We’ll cover: When it’s okay to...
Setting Up Ads for Holiday Promotions

Setting Up Ads for Holiday Promotions

You know the holidays are a momentous time for business – but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays. I’m talking about… Your BEST audience...
Challenges vs. Webinars: Which One Should You Do?

Challenges vs. Webinars: Which One Should You Do?

Should you offer a challenge or a webinar? Which one is better? Which one will lead to the sale? Honestly, they both work, but it totally depends on WHO you serve and HOW you run your business. In this episode we’re defining the main differences between challenge +...
Customizing  YOUR Marketing  To YOUR  Ideal Client

Customizing YOUR Marketing To YOUR Ideal Client

You’ve been in this business long enough to know the basics of successful marketing. And you’ve been listening to the experts talk about the “best” strategies, the ones that are working for them and for their clients. But when you hear marketing advice from the...
Why Scaling Ads Isn’t Only About Your Budget

Why Scaling Ads Isn’t Only About Your Budget

So, you’ve followed the steps of The Hirsh Process, and you’re seeing huge success with your ads. Great! What’s next? You’re ready to scale. A lot of our clients come to us saying, “Okay, this worked really well – but how can we do better?” That’s the question...
One Ad That Produced 10,000% ROI

One Ad That Produced 10,000% ROI

You’re looking for an easy, cheap Facebook ad that’s crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I’m sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup,...
What If My Ad Is Not Converting?

What If My Ad Is Not Converting?

You know the feeling: You launch a new campaign, and you’re stoked about this one! But a few days later, it’s just not doing what it should (i.e. bringing in leads and converting to sales!). Should you shut it down? Change the headline? The image? Should you re-work...
A Hidden Audience Almost Everyone Should Be Using

A Hidden Audience Almost Everyone Should Be Using

Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our...
Top Mistakes People Make When Launching A Campaign

Top Mistakes People Make When Launching A Campaign

Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I’m diving deep into an example ad campaign created for a beta course – and we’re optimizing results by avoiding the 3 most common mistakes...
How To Use Facebook Lives In Your Marketing

How To Use Facebook Lives In Your Marketing

You’ve heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you’re not already, you should be going live once a week – regardless of whether you’re just getting started with your marketing or you’ve been...
Our Secret Webinar Funnel

Our Secret Webinar Funnel

Ready to have your mind blown? In this episode, I’m sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they’re cheap and effective. Learn how to perfect your own webinar funnels by using...
The Key To Successful Sales Ads During A Live Launch

The Key To Successful Sales Ads During A Live Launch

How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live launch, why they are so important and how to be successful without spending a ton of money. If you’re running a live...
Behind The Scenes: The Hirsh Process

Behind The Scenes: The Hirsh Process

In today’s episode I am going to introduce you guys to the Hirsh Process. Over the next six episodes total we are going to go into very much depth of this five step process. I’m going to do an episode for each process, but today I’m going to give you...
Welcome

Welcome

Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet domination begins right here! Subscribe to the Hirsh Marketing Underground Podcast