183 – 3 Things You Can Do To Better Market Your Business

183 – 3 Things You Can Do To Better Market Your Business

TweetSharePinShare0 Shares SHOW NOTES   At this point in time, even with everything that’s going on in the world, I’m so happy to say that I’m having the best business growth to date in my company.  After celebrating, this made me stop and think that now is the...
182 – Why LIVE Webinars Are CRUSHING It Right Now!

182 – Why LIVE Webinars Are CRUSHING It Right Now!

TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
180 – The Danger Of Distraction In A Crisis

180 – The Danger Of Distraction In A Crisis

TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business.   One of...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
178 – The True Entrepreneurs Will Be Exposed

178 – The True Entrepreneurs Will Be Exposed

TweetSharePinShare0 Shares SHOW NOTES A “true” entrepreneur doesn’t let anything get in the way of making things work – even a financial crisis.  Now, that doesn’t mean your business will get to the other side of this unscathed (or even unchanged).It means you...
175 – Tips On Running Your Team & Business Online

175 – Tips On Running Your Team & Business Online

TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for...
174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client?  I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads!  So in this episode, I’m sharing a behind-the-scenes look at...
173 – Why You Can’t Automate Everything

173 – Why You Can’t Automate Everything

TweetSharePinShare0 Shares SHOW NOTES There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team. But the current global pandemic brings light to the reality that – you can’t automate...
171 – Giving And Receiving Feedback As A Leader

171 – Giving And Receiving Feedback As A Leader

TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
170 – Using Content In The Sales Step Of Your Funnel

170 – Using Content In The Sales Step Of Your Funnel

TweetSharePinShare0 Shares SHOW NOTES Most advertisers (including my team) use standard retargeting ads… If someone leaves an application before it’s complete, for example, you can create ad-specific copy that says, “Go back and finish your application!” But, if you...
169 – Warming Up For A Launch

169 – Warming Up For A Launch

TweetSharePinShare0 Shares SHOW NOTES There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch. The goal is to, one, GROW...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
167 – Reporting Transparency

167 – Reporting Transparency

TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
163 – Special Edition 4 – Leadership In Chaos

163 – Special Edition 4 – Leadership In Chaos

TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
162 – Special Edition 3 –  Following Data Vs Emotions

162 – Special Edition 3 – Following Data Vs Emotions

TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
158 – Why Authentic Marketing Will Make Or Break You

158 – Why Authentic Marketing Will Make Or Break You

TweetSharePinShare0 Shares SHOW NOTES This is something I’ve been saying for years – but I recently realized, I’m still learning this lesson, too. My husband and I started a business together before this one. And I was the brain behind going digital… until my...
156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
155 – How To Ensure Your ICA Connects With Your Offer

155 – How To Ensure Your ICA Connects With Your Offer

TweetSharePinShare0 Shares SHOW NOTES The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) For example…...
154 – Embracing Business Cycles

154 – Embracing Business Cycles

TweetSharePinShare0 Shares SHOW NOTES Eternal business “growth” is impossible. Growing is only one phase in your journey to business success (and don’t worry, it’s one that you’ll repeat over and over again!). For the first few years of every business, growth is...
153 – Retargeting Mistakes You May Not Think About

153 – Retargeting Mistakes You May Not Think About

TweetSharePinShare0 Shares SHOW NOTES Retargeting ads are a sexy topic in the digital marketing world – and honestly, they work incredibly well (when done right)! But let’s back up for a minute: What’s a retargeting ad, and when can you implement it? Quite...
152 – The Problem With The Paid Challenges Fad

152 – The Problem With The Paid Challenges Fad

TweetSharePinShare0 Shares SHOW NOTES In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… You’ve probably heard of it. You’ve likely seen Facebook ads from influencers teaching it. Let’s call it,...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...