302 – What Are You Best In The World At?

302 – What Are You Best In The World At?

TweetSharePinShare0 Shares SHOW NOTES If I were to ask you over a cup of coffee what your business was the BEST in the world at doing, would you have a clear, concise answer? If YOU’RE not clear on this, neither is your audience – which means you aren’t...
301 – Combining Your Organic & Paid Strategies

301 – Combining Your Organic & Paid Strategies

TweetSharePinShare0 Shares SHOW NOTES Which is better, organic or paid marketing? 🤔 On one end of the spectrum, you have marketers who are 100% anti-paid strategies and ALL about organic… And on the other end, you have some who think organic marketing SUCKS because...
299 – Data & Metric Overwhelm?

299 – Data & Metric Overwhelm?

TweetSharePinShare0 Shares SHOW NOTES Feeling completely overwhelmed by your data and metrics?  You are not alone my friend. I have seen countless entrepreneurs struggle to understand their data and allow it to be the driving force behind their decisions. And yet, if...
298 – Focus + Simplicity = Results

298 – Focus + Simplicity = Results

TweetSharePinShare0 Shares SHOW NOTES Confession time, I’ve been doing something that I tell every other entrepreneur NOT to do.I always preach that you should focus on one funnel at a time until you get it converting extremely well… but I’ve been running WAY too many...
297 – 5 Touchpoints To A Sale

297 – 5 Touchpoints To A Sale

TweetSharePinShare0 Shares SHOW NOTES Let’s go back to marketing 101 for a second. I’m sure you’re familiar with the concept that, on average, it takes five to seven touchpoints with your brand before someone becomes a buyer. While it may seem like an obvious part of...
296 – The SOS iOS Response

296 – The SOS iOS Response

TweetSharePinShare0 Shares SHOW NOTES Ever since the iOS 14 updates hit, so many marketers have been struggling to recover.They went from having solid, converting marketing strategies to all of a sudden having a strategy that WASN’T working, leading to a dip in...
295 – My Ad Costs Have Spiked, What Now?

295 – My Ad Costs Have Spiked, What Now?

TweetSharePinShare0 Shares SHOW NOTES “My ad costs have spiked, what do I do now?” That’s a question I’m hit with consistently these days, especially in the wake of iOS 14.But let me be clear: you can’t just blame it all on iOS and choose to do nothing.That’s not...
292 – Leveraging A Podcast With Paid Ads

292 – Leveraging A Podcast With Paid Ads

TweetSharePinShare0 Shares SHOW NOTES Creating valuable content is one of the hardest things that we do as entrepreneurs. If you’re putting in the work to create that content, you should be leveraging it to the fullest extent. In my opinion, podcasts are one of the...
291 – The Knowledge Gap

291 – The Knowledge Gap

TweetSharePinShare0 Shares SHOW NOTES I recently read a fantastic marketing book called “Made To Stick”. It’s focused on how to get people to listen to your message. One of the concepts discussed in the book is something called the knowledge gap. Essentially, because...
288 – Your Business ‘One Thing’

288 – Your Business ‘One Thing’

TweetSharePinShare0 Shares SHOW NOTES If I asked you what is the one thing that your business excels at and does better than anyone else, could you give a clear, concise answer? Most people can’t. That’s because as visionaries and entrepreneurs, we’re often...
287 – Don’t Do This When Something Goes Wrong

287 – Don’t Do This When Something Goes Wrong

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that’s certain for us as entrepreneurs, it’s that we ALL experience periods of hardship. Unfortunately, not enough people talk about this. I promise that even the biggest, most successful entrepreneurs you...
283 – Facebook And It’s Push To AI

283 – Facebook And It’s Push To AI

TweetSharePinShare0 Shares SHOW NOTES Over the last two years my team and I have seen Facebook push AI more and more. Essentially, Facebook doesn’t even want you managing your ads. They’d prefer that you load it, set it, and forget it while their algorithm does all...
281 – Are Facebook Ad Costs Way Up?

281 – Are Facebook Ad Costs Way Up?

TweetSharePinShare0 Shares SHOW NOTES Are Facebook costs going up? Yes. Is it because of the new iOS updates? No. Can you still be profitable, even though it’s more expensive? Heck yes! The truth is, we’ve entered a new era in the digital marketing world. One in which...
278 – Your First Crucial Milestone In Marketing

278 – Your First Crucial Milestone In Marketing

TweetSharePinShare0 Shares SHOW NOTES Spoiler alert: your first milestone in your marketing is NOT to be instantly profitable. I know that’s not what you want to hear, but the truth is that’s not reality. Marketing is not about putting something out there and right...
275 – The 3 Main Elements To Testing Your Ads

275 – The 3 Main Elements To Testing Your Ads

TweetSharePinShare0 Shares SHOW NOTES Testing your Facebook ads is not some overcomplicated magic formula that you have to create, despite what other marketing gurus might be telling you. It doesn’t require all this crazy A/B testing of your buttons, small tweaks in...
273 – The Stop Doing List

273 – The Stop Doing List

TweetSharePinShare0 Shares SHOW NOTES “A business will die from indigestion of good ideas, rather than a starvation of good ideas.” When it comes to marketing, there is no shortage of good ideas, strategies, or opportunities. There is so much noise about all of these...
272 – The Do’s & Don’ts Of Your Ad Creative

272 – The Do’s & Don’ts Of Your Ad Creative

TweetSharePinShare0 Shares SHOW NOTES Your ad creative is one of the most (if not THE most) important components of your ad success. But it’s something that many people struggle with and have so many questions about, like: “How many different versions of copy do I...
271 – Scaling Horizontally Vs. Scaling Vertically

271 – Scaling Horizontally Vs. Scaling Vertically

TweetSharePinShare0 Shares SHOW NOTES Scaling is truly an artform. Some have mastered it, and others haven’t even begun to crack the code. I’ve seen so many entrepreneurs who find micro-success in one area, one funnel, one ad, but they have a hard time replicating...
269 – Shift The Focus From You To Your Customer

269 – Shift The Focus From You To Your Customer

TweetSharePinShare0 Shares SHOW NOTES Time for a hard truth my friends: your audience doesn’t care about you. It might be hard, but it’s the reality we’re in. Too often, marketers make the mistake of highlighting themselves in their messaging. They’ll go on and on...
268 – How To Instantly Improve Your Ad Targeting

268 – How To Instantly Improve Your Ad Targeting

TweetSharePinShare0 Shares SHOW NOTES Can’t seem to figure out how to nail down your targeting? Maybe you’re not sure how to test new audiences, how big your audience size should be, how to properly use ‘and’ factors, or how to walk the line between being really...
267 – Marketing A Brand vs. Marketing A Funnel

267 – Marketing A Brand vs. Marketing A Funnel

TweetSharePinShare0 Shares SHOW NOTES Looking for that one magic funnel that will explode your success, make you millions, and run perfectly all by itself – meaning you never have to lift another finger? If it sounds too good to be true… that’s because it is....
266 – Understanding & Defining Your Ideal Customer

266 – Understanding & Defining Your Ideal Customer

TweetSharePinShare0 Shares SHOW NOTES When was the last time you revisited the definition of your ideal customer avatar? I believe that any entrepreneur will always greatly benefit from revisiting, refining, and updating their understanding and definition of their...
265 – The Truth About Retargeting Ads

265 – The Truth About Retargeting Ads

TweetSharePinShare0 Shares SHOW NOTES “Retargeting ads are so sexy.” That’s probably what you’ve heard anyway, because everyone in the Facebook ads and marketing industry hypes them up so much. And they do work. Retargeting ads allow you to reach an incredibly hot...
261 – Your Email List Is Critical Right Now

261 – Your Email List Is Critical Right Now

TweetSharePinShare0 Shares SHOW NOTES This needs to be said: your email list is critical. I’ve heard several influencers in the online marketing space who claim email marketing is dead, and it’s simply not true. Social media is volatile right now with these new iOS...
260 – Your Facebook Ads & Tracking

260 – Your Facebook Ads & Tracking

TweetSharePinShare0 Shares SHOW NOTES What’s the key to making confident, backed-by-data decisions for your business? Proper, consistent tracking. Most marketers equate tracking with “the bane of my existence” rather than “the key to my biz growth”. I promise, it...
259 – How To Run Visibility & Brand Awareness Ads

259 – How To Run Visibility & Brand Awareness Ads

TweetSharePinShare0 Shares SHOW NOTES What if I told you there was an amazingly simple and effective way to grow your warm audience, without having to exert extra time, effort, and energy? The secret here, my friends, is to run visibility & brand awareness ads!...
258 – Marketing Overwhelm

258 – Marketing Overwhelm

TweetSharePinShare0 Shares SHOW NOTES I need to rant today, my friends. A lot of influencers in the internet marketing space suggest that you should be showing up on every single social media platform, trying every single marketing strategy, running a million...
257 – What Result Do You Get Your Audience?

257 – What Result Do You Get Your Audience?

TweetSharePinShare0 Shares SHOW NOTES Hard truth: your audience doesn’t really care about what your offer is. They care about the results that your offer will get them. Far too often, I see people fail to clearly communicate the results their offer will deliver, while...
256 – When Is It Time To Increase My Budget

256 – When Is It Time To Increase My Budget

TweetSharePinShare0 Shares SHOW NOTES   “When is it time to increase my ad spend budget?” That, my friend, is one of the most common questions I get whenever I do trainings. The truth is, the answer is not as complicated as you might think. There are two main...
255 – The Power Of Your Warm Audience

255 – The Power Of Your Warm Audience

TweetSharePinShare0 Shares SHOW NOTES   If there’s one thing in your marketing that you should ALWAYS be doing, it’s this: building your warm audience.   The businesses that commit to consistently building their warm audience and delivering value to them...
252 – Don’t Be Gun Shy With Your Ads

252 – Don’t Be Gun Shy With Your Ads

TweetSharePinShare0 Shares SHOW NOTES Has this ever happened to you? You launch a new ad, you’re super excited about it, it’s converting really well, when all of a sudden… it stops. You don’t know what to do next, so you just shut the ad off completely. This is one of...
249 – Everything You Need To Know About The iOS Update

249 – Everything You Need To Know About The iOS Update

TweetSharePinShare88 Shares SHOW NOTES The new iOS update is here, time to panic! Just kidding, you guys know me better than that. While the new iOS update has stirred up much anxiety and uncertainty for those of us working in marketing and advertising, I don’t...
248 – What Would A Billionaire Do?

248 – What Would A Billionaire Do?

TweetSharePinShare0 Shares SHOW NOTES Warning, what you’re about to hear may trigger you. I know that there is this standard in the digital marketing space and that you’ve got to show up everywhere online, that you’ve got to post every single day, that you have to...
247 – This Will Kill Your Marketing Success This Year

247 – This Will Kill Your Marketing Success This Year

TweetSharePinShare0 Shares SHOW NOTES There is so much noise in the digital marketing world. Everywhere you look there’s a new strategy, a new app, a new platform, a new template. There are thousands of people telling you to try this, and this, and do it this way, not...
246 – 2020 Best Marketing Practices

246 – 2020 Best Marketing Practices

TweetSharePinShare0 Shares SHOW NOTES 2020 has finally come to a close. This year has been a curveball that has changed the digital marketing space in countless ways, likely for years to come. I sat down to reflect on everything that my team did this year, whether it...
245 – 2020 High Ticket Funnel Best Practices

245 – 2020 High Ticket Funnel Best Practices

TweetSharePinShare0 Shares SHOW NOTES Let’s chat about high ticket funnels today my friends. I am intimately familiar with high ticket funnel strategies because in my business, we sell everything via an application and a sales call – with the only exception...
244 – 2020 Self Liquidating Offer Funnel Best Practices

244 – 2020 Self Liquidating Offer Funnel Best Practices

TweetSharePinShare0 Shares SHOW NOTES This may be a bold opinion, but a self-liquidating offer (or SLO) funnel is NOT the be all end all strategy that other leaders in the digital marketing space claim it to be. That’s not to say that SLO funnels can’t be profitable,...
243 – 2020 Webinar Best Practices

243 – 2020 Webinar Best Practices

TweetSharePinShare0 Shares SHOW NOTES Webinars don’t work anymore – true or false? If you hear any marketing gurus saying that’s true, run! Webinars DO work and can be highly successful, as long as they’re done right. My team and I have worked with tons of...
241 – Plan Your Most Profitable Year Ever

241 – Plan Your Most Profitable Year Ever

TweetSharePinShare0 Shares SHOW NOTES In order to achieve that wild, massive success you’ve been dreaming of with your marketing, you CAN’T go into 2021 making this mistake: Planning your goals… but failing to create a custom strategy to execute that plan and...
239 – 7 Business Lessons I Learned In 2020

239 – 7 Business Lessons I Learned In 2020

TweetSharePinShare0 Shares SHOW NOTES A LOT has happened in 2020. The COVID-19 pandemic hit and is still impacting our lives today. I had my third baby, William, earlier this year. My team and I surpassed over $104M in revenue for our clients. I questioned the status...
237 – Value Drives Profit

237 – Value Drives Profit

TweetSharePinShare0 Shares SHOW NOTES As an entrepreneur, what should your number one priority be? Making more sales and generating more profit? Well… not exactly. Making money is absolutely important and one of the main reasons we’re in business in the first place,...
235 – The Real & Raw BTS Of My Launch Results

235 – The Real & Raw BTS Of My Launch Results

TweetSharePinShare0 Shares SHOW NOTES I recently came out of a MASSIVE live launch. Part of my strategy was to sell my signature course, Ignite, on a webinar. We spent months preparing for the launch, generating leads, warming them up, creating amazing content, and I...
233 – 2021 Marketing Predictions

233 – 2021 Marketing Predictions

TweetSharePinShare0 Shares SHOW NOTES Let’s talk about what’s in store for marketing in 2021. Marketing is an ever evolving field. What brought you success this year may not necessarily do the same next year, so you must be prepared to adapt and pivot your strategy as...
232 – How to Maximize & Leverage Your Paid Ad Leads

232 – How to Maximize & Leverage Your Paid Ad Leads

TweetSharePinShare0 Shares SHOW NOTES Here’s a mistake I see so many influencers make: They run ads to their webinar, their lead magnet, their *insert any kind of opt-in you can think of*. They pay a crap ton of money to acquire new leads that get added to their list....
231 – Behind The Scenes Of CEO Week

231 – Behind The Scenes Of CEO Week

TweetSharePinShare0 Shares SHOW NOTES A CEO’s work is truly never done. There will always be something for you to manage, there will always be some sort of challenge, there will always be unexpected fires that you have to put out. Even more so as your business...
229 – Leveraging The Holidays For Your Marketing & Ads

229 – Leveraging The Holidays For Your Marketing & Ads

TweetSharePinShare0 Shares SHOW NOTES It’s the most wonderful time of the year… to capitalize on your warm audience. With the holiday season right around the corner, there is so much opportunity to serve your audience and grow your business. But only if you know how...
228 – Everything You Need To Know About Running Ads In Q4

228 – Everything You Need To Know About Running Ads In Q4

TweetSharePinShare7070 Shares SHOW NOTES We’re in the middle of Q4 right now, and we’re going through a season. Ad costs are high. Ads are getting rejected left and right. The holidays are just around the corner. It’s challenging in the digital marketing sphere right...
227- Marketing Small Priced Digital Products & Offers

227- Marketing Small Priced Digital Products & Offers

TweetSharePinShare0 Shares SHOW NOTES After going through an exercise for planning ads budgets and sales with my Ads Like A Boss students, I noticed something major. Many of them had small priced digital products or offers – $17, $27, $97, and even $197. After...
225 – Fire Up Your Facebook Ads With These Three Secrets

225 – Fire Up Your Facebook Ads With These Three Secrets

  TweetSharePinShare0 Shares SHOW NOTES When people tell me the do any of the following, it makes me crazy: They throw money their at boosted posts They cross their fingers and just HOPE they’re ads will convert They do NOTHING when their ads don’t work NONE of those...
224 – What Does Buying Data Mean?

224 – What Does Buying Data Mean?

TweetSharePinShare0 Shares SHOW NOTES Those who invest in their business will prosper. Those who don’t will never grow. That is something that I genuinely believe. Buying data, no matter where you are in your business right now, is one of the most important...
220 – Top 3 Mistakes People Make In Their Marketing

220 – Top 3 Mistakes People Make In Their Marketing

TweetSharePinShare11 Shares SHOW NOTES How many times has one (or all) of the following happened to you? You wrote copy that you thought was good, but was completely disconnected from your audience. You tried using a certain strategy that worked for someone else, but...
219 – Scaling & Optimizing Your Ads & Marketing

219 – Scaling & Optimizing Your Ads & Marketing

TweetSharePinShare22 Shares SHOW NOTES Think you’re “done” with your marketing? Think again! Marketing is an ever evolving process where there will ALWAYS be opportunities for improvement. Nothing you do will ever truly be “perfect.” There will always be issues that...
218 – Maximizing A Live Launch With A Pre Launch

218 – Maximizing A Live Launch With A Pre Launch

TweetSharePinShare0 Shares SHOW NOTES Almost every multi-million dollar live launch follows the exact same strategy. Why? Because it works, every single time. Live launching isn’t something you can do last minute. If you really want to maximize your results, you have...
217 – Maximizing Your Sales & Retargeting

217 – Maximizing Your Sales & Retargeting

TweetSharePinShare11 Shares SHOW NOTES Sales and retargeting ads can be a gold mine for your business… We’ve been able to generate hundreds of thousands and even a million dollars from abandoned cart ads that we only invested a few thousand of dollars into in ad...
216 – Diagnosing Your Marketing & Business Problems

216 – Diagnosing Your Marketing & Business Problems

TweetSharePinShare0 Shares SHOW NOTES A lot of people think marketing and business is rocket science. Spoiler alert, it’s not. When you’re faced with problems in your marketing or business, there’s usually a simple solution. There are no ninja tricks required, just...
214 – Finding Opportunity In Chaos & Stress

214 – Finding Opportunity In Chaos & Stress

TweetSharePinShare0 Shares SHOW NOTES When you’re an entrepreneur, you’re going to go through rough patches. That’s just inevitable. Business is not good and perfect 100% of the time. Anyone who is telling or showing you otherwise is NOT being real with you. To be...
213 – How To Maximize Your Lead Generation

213 – How To Maximize Your Lead Generation

TweetSharePinShare0 Shares SHOW NOTES Leads – what every marketer wants, but can’t always easily get. And even if they can, they often struggle with getting them to convert. Now, like everything else in marketing, the secret to lead generation isn’t some crazy...
209 – Growing A Following Of True Believers

209 – Growing A Following Of True Believers

TweetSharePinShare0 Shares SHOW NOTES Back when I was first growing my business, I used to get coaching from Russell Brunson. I always remember hearing him say in our inner circle meetings that if you have a hundred true believers, you can sell anything and have...
208 – What To Do If My Ads Not Converting

208 – What To Do If My Ads Not Converting

TweetSharePinShare3737 Shares SHOW NOTES A marketer’s worst nightmare is trying everything you can think of, but still having your ads fail to convert. There’s actually a very simple process you can follow to determine WHY your ads aren’t converting, and where you...
207 – Is Your Offer The Problem

207 – Is Your Offer The Problem

TweetSharePinShare0 Shares SHOW NOTES When marketing doesn’t work we’re quick to blame the technical pieces. Maybe it was the strategy, or the funnel, or how I set up my ad. But in reality, the problem usually doesn’t lie in the technical. Typically, it lies in the...
205 – Your Marketing Foundation

205 – Your Marketing Foundation

TweetSharePinShare0 Shares SHOW NOTES Too often people want to just jump straight into the DOING when it comes to ads… … but they completely skip over the planning and strategizing part. While that might be the “boring” work, it is absolutely necessary for...
204 – The Importance of “Top of Mind” Marketing

204 – The Importance of “Top of Mind” Marketing

TweetSharePinShare0 Shares SHOW NOTES If you’re not the very first person that your audience thinks of when they need what you and others in your industry offer…. Then you’re doing it wrong. And you’re missing out on tons of sales that are going to your competitors...
203 – How Do I Know If I’m Ready For Ads?

203 – How Do I Know If I’m Ready For Ads?

TweetSharePinShare0 Shares SHOW NOTES Today I wanted to clear up one of the most frequently asked questions I get:  “How do I know if I’m ready for ads?” You can’t just throw an ad together and put it out there and expect it to work. First you have to make sure you...
202 – Business Lessons Nobody Will Tell You About

202 – Business Lessons Nobody Will Tell You About

TweetSharePinShare22 Shares SHOW NOTES Why is it that we’re always so quick to share our success stories, but we almost never talk about our failures? Last year was an incredibly difficult time for my business.  We were losing money, we were losing clients, I was not...
201 – Numbers. Are. Everything.

201 – Numbers. Are. Everything.

TweetSharePinShare0 Shares SHOW NOTES “Numbers are scary!” No, they’re really not. I know numbers can be completely overwhelming and frustrating for some people, but the truth is that numbers are an entrepreneur’s best friend. I’d say that the majority of the time,...
200 – The Two Types of Ads Budgets

200 – The Two Types of Ads Budgets

TweetSharePinShare0 Shares SHOW NOTES If there’s one thing that I see people mess up with their ads time and time again… It’s their budget. They don’t know how much they should budget… Or they aren’t willing to budget enough… Or they don’t understand when...
199 – Creating Ascension Within Your Products

199 – Creating Ascension Within Your Products

TweetSharePinShare0 Shares SHOW NOTES If there’s one main goal entrepreneurs have, it’s securing clients. The tricky thing though, is that we’ll generate leads with our lower ticket products and courses (because warm leads are the people who are most likely to become...
195 – Influencer or Influential Entrepreneur?

195 – Influencer or Influential Entrepreneur?

TweetSharePinShare369369 Shares SHOW NOTES   Here’s a question I bet you’ve never asked yourself:  Are you an “influencer” or an “influential entrepreneur”? A lot of people don’t even realize that there’s a distinction between the two, but trust me when I say the...
194 – The 5 Keys To Massive Marketing Success

194 – The 5 Keys To Massive Marketing Success

TweetSharePinShare332332 Shares SHOW NOTES   Do you want to crush your marketing goals and have massive success?  I think it’s safe to say that anyone listening to this podcast would answer yes to that question.  I know all too well that when you’re deep in your...
193 – How Do I Reach More Of My Target Audience

193 – How Do I Reach More Of My Target Audience

TweetSharePinShare332332 Shares SHOW NOTES   “How do I reach more of my target audience?”This is a question I’m often asked. Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It...
191 – Why Are My Leads Not Converting To Buyers

191 – Why Are My Leads Not Converting To Buyers

TweetSharePinShare332332 Shares SHOW NOTES   “Why aren’t my leads converting to buyers?!” Yes, I know, this is a scenario that no one really wants to experience.  But, if you find yourself in this situation, don’t run or feel bad about yourself and your...
190 – Common Challenges When Scaling Ads

190 – Common Challenges When Scaling Ads

  TweetSharePinShare332332 Shares SHOW NOTES   Maybe your ads are working on a small scale, earning you a bit of profit, and starting to gain traction!  If so YAY! That’s amazing! *virtual pat on the back*   Celebrate, but don’t think this is all it takes to...
189 – What To Expect With Lower Ticket Offers

189 – What To Expect With Lower Ticket Offers

TweetSharePinShare332332 Shares SHOW NOTES   Today I want to talk through the purpose of lower ticket offers because lately I’ve been seeing a lot of success with what we call “SLO” or self liquidating offer funnels. This success didn’t just pop out of thin...
187 – When Do I Increase My Ad Spend?

187 – When Do I Increase My Ad Spend?

TweetSharePinShare116116 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? I have the answer for you, but it’s a bit more complicated than “Increase your ad spend when…” The reality is,...
182 – Why LIVE Webinars Are CRUSHING It Right Now!

182 – Why LIVE Webinars Are CRUSHING It Right Now!

TweetSharePinShare0 Shares SHOW NOTES I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. ✔️More people are at home, looking for ways...
181 – Market To What Your Audience Wants

181 – Market To What Your Audience Wants

TweetSharePinShare0 Shares SHOW NOTES What is the most important thing in marketing? For me, it has to be MESSAGING. You’ve got your targeting, strategy, and offer down… but none of that matters if you’re not able to nail your messaging.  I recently finished the...
180 – The Danger Of Distraction In A Crisis

180 – The Danger Of Distraction In A Crisis

TweetSharePinShare0 Shares SHOW NOTES During this time of universal crisis, it may feel harder to stay focused than usual. Afterall, you’re being bombarded with endless social media distractions that have the potential to derail both you and your business.   One of...
179 – Why Your Free Content Should Be Worth Paying For

179 – Why Your Free Content Should Be Worth Paying For

TweetSharePinShare0 Shares SHOW NOTES One of the most important parts of marketing is actually the free “value” content you share with your audience (week-by-week and prior to a product launch). Whether it’s your opt-in/freebie, your weekly content emails, the videos...
178 – The True Entrepreneurs Will Be Exposed

178 – The True Entrepreneurs Will Be Exposed

TweetSharePinShare0 Shares SHOW NOTES A “true” entrepreneur doesn’t let anything get in the way of making things work – even a financial crisis.  Now, that doesn’t mean your business will get to the other side of this unscathed (or even unchanged).It means you...
175 – Tips On Running Your Team & Business Online

175 – Tips On Running Your Team & Business Online

TweetSharePinShare0 Shares SHOW NOTES With so many people bringing their business online, I’ve received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for...
174 – Test, Refine, Repeat

174 – Test, Refine, Repeat

TweetSharePinShare0 Shares SHOW NOTES Curious about the experience of being a Hirsh Marketing client?  I have the unique opportunity to have that experience myself – because Team Hirsh runs all my ads!  So in this episode, I’m sharing a behind-the-scenes look at...
173 – Why You Can’t Automate Everything

173 – Why You Can’t Automate Everything

TweetSharePinShare0 Shares SHOW NOTES There’s a lot of hype around automated content… because it’s an incredible time-saver, especially before you have a support team. But the current global pandemic brings light to the reality that – you can’t automate...
171 – Giving And Receiving Feedback As A Leader

171 – Giving And Receiving Feedback As A Leader

TweetSharePinShare0 Shares SHOW NOTES Feedback (positive + negative!) from your Team is vital to your success – and you know this! You rely on your team to serve your clients, to reach your goals, to grow your company. But, if you want QUALITY feedback from the...
169 – Warming Up For A Launch

169 – Warming Up For A Launch

TweetSharePinShare0 Shares SHOW NOTES There’s one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The “pre-launch” is essentially a warm-up to your actual launch. The goal is to, one, GROW...
168 – Strategy For A Newer Ad Account

168 – Strategy For A Newer Ad Account

TweetSharePinShare0 Shares SHOW NOTES If you’re just starting to run ads on Facebook, you don’t have a lot of pixel data to lean into – meaning, Facebook is still learning how to optimize your account, right? In this episode I’ll share a *trick* we use to speed...
167 – Reporting Transparency

167 – Reporting Transparency

TweetSharePinShare0 Shares SHOW NOTES The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads – through the whole funnel. First, Facebook’s reporting can be up...
163 – Special Edition 4 – Leadership In Chaos

163 – Special Edition 4 – Leadership In Chaos

TweetSharePinShare0 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
162 – Special Edition 3 –  Following Data Vs Emotions

162 – Special Edition 3 – Following Data Vs Emotions

TweetSharePinShare3838 Shares SHOW NOTES Welcome back to our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) Listen to Special...
158 – Why Authentic Marketing Will Make Or Break You

158 – Why Authentic Marketing Will Make Or Break You

TweetSharePinShare0 Shares SHOW NOTES This is something I’ve been saying for years – but I recently realized, I’m still learning this lesson, too. My husband and I started a business together before this one. And I was the brain behind going digital… until my...
156 – Leaning On The Pixel Data + Algorithms

156 – Leaning On The Pixel Data + Algorithms

TweetSharePinShare0 Shares SHOW NOTES In the first few months of 2020, Team Hirsh is finding a few new-ish trends happening with Facebook ads… The summary? Facebook wants you to use its pixel data + lean on the algorithms. Basically, the more power you give to...
154 – Embracing Business Cycles

154 – Embracing Business Cycles

TweetSharePinShare0 Shares SHOW NOTES Eternal business “growth” is impossible. Growing is only one phase in your journey to business success (and don’t worry, it’s one that you’ll repeat over and over again!). For the first few years of every business, growth is...
152 – The Problem With The Paid Challenges Fad

152 – The Problem With The Paid Challenges Fad

TweetSharePinShare0 Shares SHOW NOTES In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… You’ve probably heard of it. You’ve likely seen Facebook ads from influencers teaching it. Let’s call it,...
151- Organic Or Paid Traffic?

151- Organic Or Paid Traffic?

TweetSharePinShare0 Shares SHOW NOTES This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual – but it’s more complicated than “this or that.” The reality is, focusing...